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Welcome to the Path to Caring Dairy Enlightenment

At Ben & Jerry’s, happiness is a mindset, a philosophy, and a way of life. It’s part of everything we do. That’s why we partner with dairy farms around the world to make sure that what goes in the pint is made with happiness too.

From happy cows to happy farmers to a happy planet, our Caring Dairy program has helped farmers around the world contribute to ice cream with consciousness through sustainable practices. Explore the path to learn the secrets of the sage farmer, and earn cow karma as a reward for your curiosity.

Show Me the Way

How Caring Dairy Works

You’ve heard the saying that “practice makes perfect?” Well we believe practice makes happiness – for farmers, cows, and the planet. The Caring Dairy program offers farmers in the U.S. and Europe a way to measure and improve 11 sustainability indicators on their farms. And since we know dairy farms are like our flavors – each one is unique – we help each farmer develop a unique action plan to improve his or her practices. In exchange for participating, Caring Dairy farmers get a little extra for their produce. It’s a simple as that.

What’s Being Measured

Caring Dairy’s Eleven Indicators of Sustainability

  • Soil Fertility & HealthSoil Fertility & Health
  • Soil LossSoil Loss
  • NutrientsNutrients
  • Pest ManagementPest Management
  • BiodiversityBiodiversity
  • Farm EconomicsFarm Economics
  • EnergyEnergy
  • WaterWater
  • Human CapitalHuman Capital
  • Local EconomyLocal Economy
  • Animal WelfareAnimal Welfare

How We Cow-culate Caring Dairy

Each year of the Caring Dairy program, our farmers are evaluated in 11 categories on a scale of 0-33. RED represents a score of 0 to 10, indicating a farm needs improvement in that area. YELLOW indicates a score of 11 to 21, indicating some areas could be improved, and GREEN represents a score of 22 to 33, indicating the farm has better understanding of the issue. Note: No stoplights were harmed in the making of our methodology.

Who’s Participating

Meet the Team of global farmers and experts who are bringing Caring Dairy to life – a group of do-gooders who are proud to do dairy good.

  • Ben & Jerry’s
  • CONO Cheesemakers (a group of Dutch dairy farmers)
  • St. Albans Coop (a group of Vermont dairy farmers)
  • Wageningen University (a university in the Netherlands focused on healthy food and living)
  • Dutch Society for Nature & Environment
  • Solidaridad (an International organization dedicated to responsible food production)

Hungry to learn more?

All the answers you seek will be revealed on the path to enlightenment. Follow the wisdom of our Dairy Wise Advisor to find your way. Travel around enough, and gain caring karma rewards.

Hungry to Learn More?

Did you know? It takes 12 pounds of whole milk to make one gallon of ice cream.

Did you know? Since 1993, our US Caring Dairy farmers have pledged to supply us with dairy from cows that have not been treated with the genetically-engineered hormone, rBGH.

Did you know? Cows have a climber’s paradox. A cow can climb up the stairs, but cannot climb down, because her knees cannot bend properly.

Did you know? Milk contains 4 necessary minerals: calcium, phosphorus, magnesium and zinc.

Did you know? Cows have a social circle. They form large herds and, like people, will bond with some herd members while avoiding others.

Did you know? Yes, “moo” means something. Moo-ing and facial expressions are how cows communicate.

Did you know? Cows are soooo original. No two cows have exactly the same pattern of black spots.

96% of supplies are purchased locally

Every dollar a farmer spends is multiplied 2 times in the local economy

Did you know? Until the 1850’s, nearly every family had its own cow.

Did you know? Where should we put the cello, again? Studies have shown that classical music helps cows produce more milk.

  • Milking
  • Feed and Water
  • Housing
  • Animal Welfare
  • Working Routines
  • Animal Health
  • Youngstock Rearing
Average Score

Number of farmers participating in Cow Compass

  • Milking
  • Feed and Water
  • Housing
  • Animal Welfare
  • Working Routines
  • Animal Health
  • Youngstock Rearing

Date collection for youngstock rearing began in 2012

The “Happy Cow Compass”

In the Caring Dairy program, we believe our dairy cows should live long and prosper. That’s why we’ve purposefully created tools to help check cows for illnesses like mastitis, lameness, and milk fever, keeping them as happy and healthy as possible.

One particular tool that comes in handy is what we call The “Happy Cow Compass” – seven areas of cow care where there is room for improvement. It is a program that Dutch farmers do in conjunction with their local vet.

What We Measure with the Cow Compass

  • Working Routines - Like humans, cows have limits, and need a little time off.
  • Animal Health - hooves, skin, eyes, ears, muscles, and udders should be in tip-top shape
  • Feeding and Water - keep ‘em fed and let ‘em roam. That’s our motto.
  • Milking - To put it delicately, udders are delicate. We make sure the milking process is as comfortable as possible when it comes time to produce.
  • Housing, Ventilation - cows need to stay dry and warm, with room to breathe.

Cow Compass Results Year to Year

In Europe, our farmers are increasingly using the Cow Compass from year to year, which makes us – and their cows – very happy indeed.

In order to continue to improve on-farm care of young cows, in 2012 we began to score youngstock rearing.

  • Soil Fertility & Health
  • Soil Loss
  • Nutrients
  • Farm Economics
  • Human Capital
  • Pest Management
  • Biodiversity
  • Animal Welfare
  • Energy
  • Water
  • Local Economy
Scoring Key

US Caring Dairy Results 2012

The Caring Dairy results for 2012 are based on data from farmers in the St. Albans Cooperative in Vermont, where 88 farms participated in the Caring Dairy program. Results from Phase 1 represent farms participating in their first year of Caring Dairy. Results from Phase 2 represent farms participating in their second year of Caring Dairy. The overall results represent data from 2010 and 2011 production years.

Hotspots for Improvement

We learned that the areas for us to help our farmers focus on are Social and Human Capital and Pest Management. The silver lining? Using these results, we can develop specialized workshops, collect best practices, and offer incentives to help our farmers make progress, little by little, scoop by scoop.

Where our Farmers are Hitting It Out of the Farm

The highest scoring sections in 2012 were Animal Husbandry and Impact on Local Economy, indicators that also had the best scores in 2011. Our interpretation? Our farmers are good financial managers, and are generous to their cows and their community, year after year.

You’ve unlocked a single scoop of cow karma

Congratulations! You have reached Stage One of Caring Dairy Enlightenment. Continue on your way to achieve Total Awakening.

You’ve unlocked the Waffle Cone of Wisdom

Your journey has brought you to Stage 2 of Caring Dairy Enlightenment. Continue down your path to achieve Total Awakening.

You’ve unlocked the Pint of Prosperity

Your curiosity so far has brought you to Stage 3 of Caring Dairy Enlightenment. Continue down your path to achieve Total Awakening.

You’ve achieved Total Awakening

You came, you read, you learned. And now, you are one with the farm. Go, and give the rest of the world a taste of your infinite wisdom (and your ice cream, should you be in possession of a pint).