Ben & Jerry’s has had a socially—aligned sourcing policy since the ’80s. From coffee to cocoa, the company has always been committed to long—term sustainability and we think having ice cream flavors made from fairtrade ingredients is an important way that we can live out this mission. This approach delivers a double dollop of goodness — euphoric ice cream flavors and a sweet deal for farmers in developing countries.
Co—founder Jerry Greenfield said:
"Fairtrade is about making sure people get their fair share of the pie. The whole concept of fairtrade goes to the heart of our values and the sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else."
We’re pleased to say, with help from the friendly folk at Fairtrade, Ben & Jerry’s has committed to go fully Fairtrade across our entire global flavor range – from Cherry Garcia to Chocolate Fudge Brownie and everything in between – by 2013.