Throughout the summer, we'll be touring around to different music and arts festivals in an effort to raise awareness about the three primary benefits to fairtrade benefits: environmental sustainability, social justice, and fair global economy.
As our fellow music and festival lovers visit our tent —on a mission for refreshing free samples of ice cream and frozen yogurt— they'll be asked to "Give their Thumbs-up for Fairtrade!"
Using colorful ink pads, attendees will be asked to put their thumbprint stamp-of-approval onto a three-panel mural which highlights these three fairtrade benefits. Every festival and event we attend has its own unique community, and by the end of the summer, each community will create its own unique mosaic illustration using their thumbprint-commitment to fairtrade.
By committing to fairtrade, and making a conscious positive decision about their future fairtrade purchases, our fans are committing to a fair global economy, social justice, and environmental sustainability.
Here's where we'll be this summer, and be sure to follow us on Twitter to keep tabs on where we're heading next.
Governor's Ball, June 7-9
Bonnaroo, June 13-16
Wanderlust Vermont, June 20-23
Frendly Gathering, June 29-30
Wanderlust California, July 18-21
Outside Lands, August 9-11
Boston Fairtrade Festival, August 31
Grand Point North, September 14-15
Don't just stand there… do thumb-thing!!
Thumbs-up for Fairtrade!