10. International >
10.4 Climate Change College
Learning to Stay Cool
In 2005 Ben & Jerry’s partnered with polar explorer Marc Cornelissen and the World Wide Fund for Nature (WWF) to kick off “Ben & Jerry’s Climate Change College” (CCC). The CCC is a three-year program that aims to raise awareness of climate change and motivate public action in Europe to reduce greenhouse gas emissions.
Our first year of CCC was a huge success. We received 1500 applications and selected six young people from the UK and the Netherlands to become climate change ambassadors. Through an e-learning program and a three-day college in London, the ambassadors 
received intensive training in the science of climate change, techniques for effective advocacy, and media relations.
In May 2006, our six ambassadors will take off on a two-week expedition to Greenland to perform hands-on climate research on the ice cap and to meet Inuit people who are experiencing some of the most dramatic effects of climate change. The training is geared towards preparing these young people to lead awareness campaigns in their home countries in support of WWF’s climate change action initiative.
In the coming years, we anticipate more European Ben & Jerry’s partners will participate in the Climate Change College.