• Consumers Receive Free Pints of Ice Cream and $10 Rebate Offer

• A Donation Will Be Made to the Humane Society of the United States

• Discovery Channel Multimedia First-Ever National Cross-Promotional Partner for Ben & Jerrys’

Producer of interactive experiences of discovery that entertain, inform and inspire, Discovery Channel Multimedia and the makers of world famous ice cream, frozen yogurt and sorbet, Ben & Jerry’s, today announced a national joint promotion tied in with the launch of Discovery’s Animal Planet CD-ROM. Including free pints of ice cream, a $10 rebate coupon offer on the CD-ROM, and a donation to the Humane Society of the United States, this campaign will be the first time Ben & Jerry’s has partnered in a national

cross-promotion. The announcement was made by Tom Burke, vice president, sales & marketing, Discovery Enterprises Worldwide, and Mary Lou Kelley, director, marketing strategy, Ben & Jerry’s.

“Ben & Jerry’s mission to produce high quality ice cream and recognize the role business can play in improving the high quality of life of a broad community complements Discovery’s mission of helping people explore their worlds and satisfy their natural curiosity. We are flattered that Ben & Jerry’s has chosen Discovery as their first national partner to develop a cross-promotion,” said Burke. “We want to continue to reach a new level of consumers outside the typical computer channels. The Discovery Brand is our precious commodity and we are careful to preserve and protect it -- while promoting it. While investigating Ben & Jerry’s, we learned that our company missions are very similar and believed this was a perfect opportunity for both parties.” “We felt this promotion with Discovery, a top media brand and producer of high quality educational and informative content for kids and their families, would further our mission to highlight innovative ways people can work together to improve the quality of life,” said Kelley. “In addition, this promotion offers both Ben & Jerry’s and Discovery a way to give their consumers an added value.”

Beginning March 1997, the first 25,000 purchasers of the Animal Planet CD-ROM will receive coupons for a free pint of Ben & Jerry’s ice cream. In addition, a $10 rebate offer on the Animal Planet CD-ROM will be printed on the side panel packaging of at least four million pints of Ben & Jerry’s World’s Best Vanilla, Chocolate Fudge Brownie and Chunky Monkey ice cream. Consumer awareness of this campaign will involve print advertisements, drive to retail spots on Discovery Channel, The Learning Channel and Animal Planet as well as point-of-purchase displays in national grocery stores, computer outlets, and Ben & Jerry’s Scoop Shops. At the end of the campaign, Discovery Channel Multimedia will make a charitable donation the Humane Society of the United States.

Kids age nine and up will be thrilled to explore the vast animal kingdom with this ultimate wildlife CD-ROM and Internet adventure from Discovery Channel Multimedia. Inspired by Discovery Networks recently launched Animal Planet network, the CD-ROM will be widely available in retail stores in February 1997 for the estimated street price of $35 and is now exclusively available at Discovery Channel Stores, The Nature Company Stores and through The Nature Company catalog.

Much more than just a CD-ROM encyclopedia, Animal Planet features breathtaking graphics and lush panoramic views of eight distinct ecosystems, complete with natural ambient sounds. Over 1,100 life forms -- insects, birds, mammals, fish and more -- are profiled in-depth, including full color photos and text descriptions of animals internal anatomy and skeletal structure. Statistics on size and weight, eating habits, mating habits, natural habitats, special characteristics, behavioral patterns, hunting behavior and life cycles are also included. Users can choose any of the eight ecosystems to learn more about its inhabitants and follow their curiosity through more than 9,500 hypertext links on the Animal Planet CD-ROM.

Ben & Jerry’s, Homemade, Inc., was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield with a $12,000 investment ($4000 of which was borrowed). They soon became popular for their innovative flavors, made from fresh Vermont milk and cream. The Company works to employ its Mission Statement in as many day to day business decisions as possible so that the company is profitable and the community can profit by the way Ben & Jerry’s does business. The company distributes ice cream, frozen yogurt and sorbet products in all 50 states and has over 130 franchise scoop shops throughout the U.S. Ben & Jerry’s international operations include: a licensee in Israel; four scoop shops in Canada; and distribution in the United Kingdom, France and the Netherlands.

Ben & Jerry’s gives back 7.5 percent of its pre-tax earnings in three ways: the Ben & Jerry’s Foundation; employee Community Action Teams at five Vermont sites; and through corporate grants made by the Director of Social Mission Development. The company supports projects which are models for social change - projects which exhibit creative problem solving and hopefulness. The Foundation is managed by a nine-member employee board and considers proposals relating to children and families, disadvantaged groups and the environment.

Animal Planet, the third advertiser-supported service of Discovery Networks, U.S., offers a range of programming for animal lovers of all ages, including documentaries, classic TV, event reportage, children’s programs, game shows and more. Launched June 1, 1996, Animal Planet promises “all animals, all the time.” Discovery Networks, U.S., a unit of Discovery Communications, Inc., operates and manages Discovery Channel, The Learning Channel, and Animal Planet. Animal Planet’s website is at http://www.Animal.Discovery.com.

Discovery Channel Multimedia is a product line of Discovery Enterprises Worldwide, a unit of DCI, which in addition to multimedia products, consists of Discovery Channel Video, Discovery Channel Education, Discovery Channel Publishing and Discovery Channel Online. Fueled by an original production engine that now includes films for theatrical and large-format release, DCI also operates Discovery Networks, U.S.; Discovery Channel International; and Discovery Channel Retail and Theme. Discovery Channel now can be seen in over 101.3 million subscriber homes in 141 countries around the globe.

DCI’s ownership consists of four shareholders -- Liberty Media Corporation, a division of Tele-Communications, Inc. (Nasdaq: LBTYA/LBTYB), Cox Communications (NYSE: COX), Advance/Newhouse Communications and John S. Hendricks, the company’s founder, chairman and CEO.

For further information on products from Discovery Channel Multimedia, consumers may call (800) 678-3343 or (317) 579-0413, or go to Discovery Channel Multimedia’s website at http://multimedia.discovery.com.