FIGHT GLOBAL WARMING WITH ICE CREAM, MUSIC AND ACTIVISM
Dave Matthews Band, Ben & Jerry’s and Environmental Leaders Launch One Sweet Whirled Campaign

WASHINGTON, DC, April 2, 2002 – Today, the Dave Matthews Band, SaveOurEnvironment.org and Ben & Jerry’s announced the launch of One Sweet Whirled – one sweet ice cream and one sweet campaign to fight global warming. This unique campaign is a product and the product is a campaign. One Sweet Whirled is a marriage of the environmental community, an entertainment industry icon and a socially responsible company with the goal of mobilizing the public to take action to fight global warming.

The One Sweet Whirled campaign urges people to make a pledge to reduce their personal carbon dioxide (CO2) emissions by 2,000 pounds (emissions are measured in pounds). Shedding 2,000 pounds represents about a five percent reduction in the average American’s annual emissions. People can take the “Fight Global Warming: Lose 2,000 Pounds!” pledge by promising to make small, very do-able changes in their lives, such as driving 15 fewer miles a week, and voicing their concern with political messages to Congress about efficiency legislation and the need for increased renewables (such as wind and solar power).

"The whole world is feeling the effects of global warming,” said Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry’s. “Now it’s time for WASHINGTON to feel another kind of heat – the heat from the true majority of citizens who demand that our government work to reverse global warming now. Remember these words from two old ice cream guys: if it’s melted, it’s over."

The campaign website, www.OneSweetWhirled.org, offers an easy vehicle to make the pledge and send letters to Congress. “Global warming is already underway and will have a big impact on the lives of many Americans,” said Howard Ris, President of Union of Concerned Scientists and a representative of SaveOurEnvironment.org. “With all of the paralysis in Washington, individuals will have to take more action to implement solutions. Fortunately, practical solutions are available. Citizens can make a big difference by learning more about the issue and being smart about the way they use energy in their homes and cars. Equally important, they can help encourage our government to enact more sensible energy policies.”

What DMB Has To Say About Global Warming
Dave Matthews Band One Sweet Whirled™ is also the name of the new Ben & Jerry’s ice cream flavor and a portion of every sale will go to support global warming initiatives. The inspiration for the flavor name came from the Dave Matthews Band’s environmental hit single “One Sweet World,” from their debut album, Remember Two Things.

“We are honored that Ben & Jerry’s offered us this flavor, One Sweet Whirled, and asked us to partner with them and the nation’s most influential environmental advocacy groups to help stop global warming,” said the Dave Matthews Band – longtime supporters of social activism. “The campaign sounded great and when the first pint of One Sweet Whirled didn’t last long on the bus, it all came together for us.”

If you’re a Dave Matthews Band fan, you can get in on the action this summer. The One Sweet Whirled campaign will hit the road with the 2002 DMB tour, with an interactive exhibit designed to educate fans nationwide about practical solutions to global warming and influence them to take political action. Dave Matthews Band is offsetting the CO2 emissions from their concert tour.

Make a Change
People can take the “Fight Global Warming: Lose 2,000 Pounds!” pledge and voice their concerns to Congress at Ben & Jerry’s Scoop Shops, Dave Matthews Band 2002 concerts and online at the campaign’s web site, www.onesweetwhirled.org.

Ben & Jerry’s is committed to reducing the company’s emissions and therefore will target a 10 percent reduction in CO2 from their manufacturing facilities by 2007 over 2002 levels. To achieve this goal, they have developed five key areas of focus to reduce energy consumption and strive toward technological advances to reduce Greenhouse Gas emissions:

• Evaluate their refrigeration systems for maximum efficiency
• Seek assistance from outside sources including Efficiency Vermont to identify energy efficiency opportunities
• Expand their current energy tracking system to include a calculation of Greenhouse Gas emissions
• Evaluate alternative energy options
• Provide extensive educational information to their employees, customers and suppliers regarding actions everyone can take to reduce Greenhouse Gas emissions.

Through their own initiatives and other industry efforts, Ben & Jerry’s believes we can achieve a measurable reduction of Greenhouse Gas emissions.

One Sweet Whirled campaign management and creative development is provided by MusicMatters, a Minneapolis-based organization that merges music, marketing and activism and specializes in creating international campaigns, events and marketing initiatives.

Visit www.OneSweetWhirled.org today!

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