Ben & Jerry's 1994 Annual Report

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Contents


Welcome When we went looking for a new CEO, we wanted to look in places where you're supposed to look and in places where companies don't normally look for CEOs.

So we asked all who were interested to apply by writing an essay - 100 words or less - on why they thought they were the person we needed.

We ended up finding Bob Holland through the executive recruiting firm we hired to manage the search. We did send several contest entries to the search firm because we thought those entrants deserved a serious look at their resumes.

The best thing that happened, though, was getting thousands of pieces of mail from people all over the country (and beyond) who wanted nothing more than to share their creative spirits with us . . . OK, maybe some wanted to wing free ice cream for life.

Anyway, we were showered with humor, imagination, whimsy and real thoughtfulness from all corners. It was really a gift to us and we thank all who took time to tell us who they were and what they liked about the idea of running Ben & Jerry's.


Corporate Profile Ben & Jerry's Homemade, Inc., a Vermont corporation, makes Ben & Jerry's super premium ice cream, lowfat and nonfat frozen yogurt, and ice cream novelties. The Company's products are available in unique and traditional flavors and are marketed in supermarkets, grocery stores, convenience stores, restaurants, and other venues. The Company franchises Ben & Jerry's ice cream shops, including four shops in Canada. The Company also is a joint partner in a production and scoop shop venture in Karelia, Russia, has a licensing agreement with an ice cream manufacturing and marketing company in Israel, and sells its products to customers in the United Kingdom.

Other Stuff The 1994 Annual Meeting of Stockholders will be held on June 24, 1995, at 10:00 a.m., at the Sugarbush North Resort in Warren, Vermont. In conjunction with the Annual Shareholders' Meeting, Ben & Jerry's will host the annual One World, One Heart Festival, a one-day event, at the Sugarbush South Resort in Warren, Vermont from 11:00 a.m. until 7:00 p.m. For further information about Festival events and performers, call 1-800-BJ FESTS. For lodging information in teh Sugarbush area for the Annual Meeting and Festival weekend, please call 1-800-53-SUGAR.


Company Headquarters P.O. BOX 240, Waterbury, Vermont 05676
Phone: (802) 244-6957, Fax: (802) 244-5944. Our form 10K Annual Report filed with the Securities & Exchange Commission is available to shareholders at no charge upon written request to:

Ben & Jerry's Homemade, Inc.
Attn: Shareholder Relations
P.O. box 240
Waterbury, Vermont 05676

The 1994 10K Annual Report is also available on-line from Ben & Jerry's.

NASDAQ Symbol: BJICA
Ben & Jerry's current stock quote is available on-line from PC-Quote Inc.

Transfer Agent:

Boston Financial Data Services
2 Heritage Drive
Quincy, Massachusetts 02171
(800) 426-5523

Corporate Counsel:
Ropes & Gray
One International Place
Boston, Massachusettes 02110


Directors & Officers Elizabeth Bankowski
Director of Social Mission
Director

Merritt Chandler
Director

Ben Cohen
Chairperson of the Board

Jeffrey Furman
Director

Jerry Greenfield
Vice Chairperson of the Board

Robert Holland Jr.
President & Chief Executive Officer
Director

Fred Lager
Director

Frederick A. Miller
Director

Henry Morgan
Director

Frances Rathke
Chief Financial Officer & Secretary/Treasurer


Statement Of Mission Ben & Jerry's is dedicated to the creation & demonstration of a new corporate concept of linked prosperity. Our mission consists of three interrelated parts:

Product Mission

To make, distribute and sell the finest quality all natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products.

Economic Mission

To operate the Company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees.

Social Mission

To operate the Company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad community - local, national, and international.

Underlying the mission of Ben & Jerry's is the determination to seek new and creative ways of addressing all three parts, while holding a deep respect for the individuals, inside & outside the company, and for the communities of which they are a part.



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