BEN & JERRY'S HOMEMADE, INC.
1996 FORM 10-K ANNUAL REPORT
Table of Contents
The Company's products are currently distributed throughout the United States primarily through independent distributors. However, the Company's marketing resources are concentrated on certain target markets including New England, New York, the Mid-Atlantic region, Florida, Texas, the West Coast and selected other major markets, including the metropolitan Chicago and Denver areas. In 1996, approximately 77% of the sales of the Company's packaged pints were attributable to these target markets. The Company's products are also available in the United Kingdom, France, Israel, Canada and the Netherlands.
The Company currently markets 39 flavors in packaged pints, for sale
primarily in supermarkets, grocery stores, convenience stores and other
retail food outlets and over 60 flavors of its ice cream, frozen yogurt
and sorbet in bulk, primarily to restaurants and Ben & Jerry's franchised
"scoop shops."
The Company believes that, despite its growth, it has maintained a reputation for producing gourmet-quality, natural ice cream and for sponsoring or creating light-hearted promotions that foster an image as an independent socially conscious Vermont company.
The Board of Directors of the Company has formalized its basic business philosophy by adopting a three part "mission statement" for Ben & Jerry's. The statement includes a "product mission," to "make, distribute and sell the finest quality all-natural ice cream"; an "economic mission," to "operate the Company on a sound financial basis...increasing value for our shareholders and creating career opportunities and financial rewards for our employees"; and a "social mission," to "operate the Company...[to] improve the quality of life of our employees and a broad community: local, national and international." Since 1988 the Company's Annual Report to Stockholders has contained a "social audit" on the Company's performance during the year.
The Company makes cash contributions equal to 7 1/2% of its pretax profits to philanthropy through The Ben & Jerry's Foundation (the "Foundation"),, Community Action Teams, which are employee led groups from each of its five Vermont sites, and through corporate grants. In 1996, the 7 1/2% amounted to $513,981. The amount of the Company's cash contribution is subject to review by the Board of Directors from time to time in light of the Company's cash needs, its operating results, existing conditions in the industry and other factors deemed relevant by the Board. See "The Ben & Jerry's Foundation."
Ben & Jerry's maintains a special tie to the Vermont community in which it had its origins. The Company donates product to public events and community celebrations in the Vermont area. Each county in Vermont is covered by a Ben & Jerry's Community Action Team. Also, the Company, acting as an agent, transfers funds to charitable organizations throughout Vermont derived from the sale of product to participating Vermont retail grocers.
Ben & Jerry's has also taken actions intended to strengthen the Company's ability to remain an independent, Vermont-based company. Ben & Jerry's believes these actions are in the best interests of the Company, its stockholders, its employees and the Vermont community. See "Anti-Takeover Effects of Class B Common Stock and Preferred Stock".
In 1991 the Company decided to pay not less than a certain minimum price for its dairy ingredients, other than yogurt cultures, to bring the price up to an amount based upon the average price for dairy products in certain prior periods. This commitment is part of an effort to foster the supply of Vermont dairy products and thereby also seek to maintain the long-term viability of the Company's source of supply of its principal dairy ingredients, against the marketplace background of a continuing trend of decreasing family dairy farms in Vermont. In early 1994 the Company's agreement with the St. Albans Cooperative Creamery was amended to include, as a condition for payment of the premium, an assurance from the St. Albans Cooperative Creamery that the milk and cream purchased by the Company will not come from cows that have been treated with rBST, a synthetic growth hormone approved by the FDA. The Company's premium policy has some adverse impact on its gross margin.
In 1992, the Company became a signatory to the CERES Principals adopted
by the Community for Environmentally Responsible Economies. The CERES
Principles establish an environmental ethic with criteria by which investors
and others can assess the environmental performance of companies.
Ben & Jerry's is also a founding member of Businesses for Social Responsibility,
Inc. ("BSR"), an organization in Washington, DC which promotes a concept
of business profitability that includes environmental responsibility and
social equity. Ben & Jerry's is also a member of the Vermont
Business for Social Responsibility.
This higher quality ice cream generally costs more than other kinds and is usually marketed by emphasizing quality, flavor selection, texture and brand image. Other types of ice cream are largely marketed on the basis of price.
Super premium ice cream and super premium frozen yogurt and, more recently, super premium sorbet have become an important part of the frozen dessert industry. In response to the demand for lower fat, lower cholesterol products, the Company introduced its own super premium low fat frozen yogurt in 1992, and non-fat frozen yogurt in 1995. In February 1996, the Company introduced six(6) lactose-free and cholesterol-free sorbet flavors, five(5) flavors are fat free and one(1) flavor is low fat. In 1997 Ben & Jerry's will continue to produce ice cream, sorbet, frozen yogurt, and a new line of low fat ice cream which will be introduced in April 1997.
The Company believes, based on information provided by Information Resources,
Inc., a software and marketing information services company ("IRI"), that
total annual U.S. sales in supermarkets at retail prices (defined as grocery
stores with annual revenues of at least $2 million) of super premium ice
cream, frozen yogurt, and sorbet were in excess of $445 million in 1996,
compared with about $444 million in 1995. All of the information in this
paragraph is taken from IRI data.
Ben & Jerry's low fat frozen yogurt is a high quality frozen yogurt with approximately 2% fat (excluding add-ins) and approximately 20% overrun. The fat content of frozen yogurt comes from the cream used in the base mix. The Company's non-fat frozen yogurt has approximately 0% fat and approximately 40% overrun. All our frozen yogurt products are sweetened with pure cane or beet sugar and corn syrup. In 1996, the Company produced ten(10)frozen yogurts. Six(6)are labeled non-fat, two(2) are labeled low fat, and two(2) are not low fat because of the add-ins. The Company purchases cultured yogurt from yogurt manufacturers who use Vermont dairy ingredients. Cultured yogurt is used in the manufacturing of our frozen yogurt dessert products.
Ben & Jerry's fruit sorbets are a fat free frozen dessert with an overrun of approximately 20%. The chocolate sorbet is a low fat product with approximately 2% fat (from the cocoa and chocolate liquor). All sorbets are sweetened with pure cane or beet sugar and corn syrup. The fruits used by the Company are both organically and conventionally grown. The water used to manufacture sorbet is Vermont Pure Spring Water.
All Ben & Jerry's frozen desserts are made of the finest quality ingredients. Our ingredients contain no preservatives or artificial components (except the flavoring component in one of the candies that we purchase). The dairy products in Ben & Jerry's frozen desserts are readily available from dairy cooperatives in Vermont. The various flavorings, add-ins, and variegates are readily available from multiple suppliers throughout the country.
All the Company's plants include mix batching facilities which allow Ben & Jerry's to manufacture its own dessert mixes. Ben & Jerry's also has designed and modified special machinery to mix large chunks of cookies, candies, fruits and nuts into our frozen desserts. The Company has also designed proprietary processes for swirling variegates (dessert sauces) into our finished products.
The Company also makes ice cream novelty products, including stick pops,
which Ben & Jerry's markets as Peace PopsÔ and Brownie Bars (an
ice cream sandwich type novelty).
Ben & Jerry's license agreements include a license from the estate
of Jerry Garcia formerly of the Grateful Dead rock group with respect to
the Company's Cherry Garciaâ flavor; political cartoonist Garry Trudeau
and Universal Press Syndicate with respect to the Company's Doonesberry™
flavor of the new sorbet line of products; Wavy Gravy for the flavor Wavy
Gravy; and with Phish Merchandising, Inc. with respect to Phish Food™,
a new flavor launched in February of 1997.
Manufacturing
The Company manufactures Ben & Jerry's super premium ice cream and frozen yogurt pints at its Waterbury, Vermont plant. The Company generally operates its Waterbury plant 2 shifts a day, six days a week. The Company manufactured approximately 4.4 million gallons at this facility in 1996.
The Company's Springfield, Vermont plant is used for the production
of ice cream novelties, bulk ice cream, frozen yogurt and sorbet, and packaged
pints and quarts. In 1996 the plant produced approximately 1.1 million
dozen novelties, 2.6 million gallons of bulk ice cream and frozen yogurt,
packaged pints and quarts. In 1996, the Company generally operated the
Springfield plant five to six days per week, with one or two production
shifts depending on the season.
In March 1995, the Company's new manufacturing plant in St. Albans
started manufacturing ice cream on one line using a temporary nitrogen
tunnel hardening system. A second line began operation in December 1995.
In 1996, the plant produced 7.8 million gallons of packaged pints. The
Company added a third manufacturing line at the plant during 1996.
This third line could be converted to a higher production rate, if needed,
and once converted, the maximum projected capacity at the St. Albans plant
would be approximately 17 million gallons. The Company started using the
third line in the Fall of 1996, however, the Company does not expect to
utilize all three lines in the plant at the same time in order to meet
demand in 1997. Currently the St. Albans plant is producing ice cream,
frozen yogurt and sorbet in packaged pints.
In order to meet demand for its pints from 1989 to 1995, the Company had a manufacturing and warehouse agreement with Edy's Grand Ice Cream ("Edy's"), a subsidiary of Dreyer's Grand Ice Cream, Inc. ("Dreyer's"). Under this agreement, Edy's manufactured certain pint ice cream and frozen yogurt flavors at its plant in Fort Wayne, Indiana with specifications and quality control provided by Ben & Jerry's and using Vermont dairy products. This agreement expired in September 1995. Approximately 1.9 million gallons, or about 16% of the aggregate number of packaged pints manufactured in 1995, were manufactured under this arrangement, down from approximately 40% in 1994. Commencing in October of 1995 and to date, all Ben & Jerry's products are manufactured by the Company in the state of Vermont.
Markets and Customers
The Company markets packaged pints, quarts and novelty products primarily through supermarkets, grocery stores, convenience stores and other retail food outlets. The Company markets ice cream, frozen yogurt and sorbet in 2 1/2-gallon bulk containers primarily through franchised (and Company-owned) Ben & Jerry's "scoop shops" and through restaurants.
Ben & Jerry's products are distributed primarily through Dreyer's
and other independent regional ice cream distributors. With some exceptions,
only one distributor is appointed for each territory for supermarkets.
In most areas, sub-distributors are used. Company trucks also distribute
some of the products that are sold in Vermont and upstate New York.
Ben & Jerry's has a distribution agreement with Dreyer's under
which Dreyer's acts as the master distributor (with exclusivity, in general,
for sales to supermarkets and similar accounts) of Ben & Jerry's products
in most of the Company's markets outside of New England, upstate New York,
and Pennsylvania. Dreyer's markets its own premium ice cream under
both the Dreyer's and Edy's brand names, as well as, premium plus ice cream
under the brand names of Starbucks(a product produced under a joint venture
between Starbucks and Dreyer's Grand Ice Cream) and Portofino, and certain
frozen dessert products of other companies. Dreyer's does not produce
or market any other super premium ice cream, or frozen yogurt(other than
novelties), and in the event that Dreyer's were to distribute another super
premium ice cream, or frozen yogurt in any part of its territory, Dreyer's
would lose the contractual exclusivity granted to it as a Ben & Jerry's
distributor under the agreement. The agreement also contains certain additional
provisions specific to the greater metropolitan New York market, including
special limitations on the ability of either party to terminate the agreement
with respect to the New York market. In early 1994, the agreement
was amended to provide for the Company to perform the sub-distribution
of Ben & Jerry's products to convenience stores and "mom and pops"
in the New York City area. In October 1995, exclusive distribution rights
for the New York City area were transferred back to Dreyer's. Net
sales to Dreyer's (including sales where the Company acted as a subdistributor
in the New York City area) accounted for approximately 55% and 47% of the
Company's net sales for 1996 and 1995, respectively.
In the event that Dreyer's were to terminate the agreement without cause, the agreement provides for a twelve month notice period (subject to reduction by the Company) and specified minimum purchase requirements by Dreyer's during the notice period. In addition, the agreement provides for termination by Ben & Jerry's without cause upon twelve months' notice and for termination by Ben & Jerry's or Dreyer's on short notice for cause. The agreement also contains certain provisions for termination by one party (at its election) upon a change in control (as defined) of the other, in which event the terminated party experiencing the change in control has a minimum purchase or sale obligation, as the case may be, for a specified additional period and also must make a $20 million termination payment to the other party. In addition, the agreement states that in the event that Dreyer's, directly or indirectly introduces, acquires, or distributes in the United States another super premium product (as defined), the Company may terminate the agreement and Dreyer's must make a $20 million termination payment to the Company. The common stock of Dreyer's is publicly traded. In April 1994, Nestlé USA, Inc. (a U.S. subsidiary of a large international conglomerate) acquired a significant minority equity position in Dreyer's. (See also "Competition")
The relationship between the Company and Dreyer's commenced in 1987, and the distribution agreement has been amended several times since then. The Company and Dreyer's regularly engage in discussions regarding ways to improve their long-term relationship to their mutual benefit, and it is contemplated that the parties may revise and restate the distribution agreement. Any changes which are then or thereafter adopted may have certain beneficial or adverse consequences, the effects of which cannot be foreseen by the Company.
While the Company believes that its relationships with Dreyer's and its other distributors generally have been satisfactory and that these relationships have been instrumental in the Company's growth, the Company has at times experienced difficulties in maintaining these relationships. Available distribution alternatives are limited. Accordingly, there can be no assurance that such difficulties, which may be related to actions by the Company's competitors or by one or more of the distributors themselves (or their controlling persons), will not have a material adverse effect on the Company's business. Loss of one or more of the Company's principal distributors or termination of one or more of the related distribution agreements could have a material adverse effect on the Company's business.
Marketing
Ben & Jerry's marketing strategy is characterized by its focus on innovative, non-traditional methods of promotion. The Company emphasizes the high quality, natural ingredients in its products, and the "down home Vermont" image of its products in its packaging, sales materials and promotional campaigns. Significant prominence has been given to Ben Cohen and Jerry Greenfield, the founders of the Company, as "two real guys" still actively involved in the Company. Pictures of Ben and Jerry appear on packaging, and they make personal appearances on TV, radio and at select marketing events.
As the Company has become a significant force in the super premium frozen dessert category, its marketing emphasis has shifted from portraying itself as the small "underdog" firm to a Company-wide focus on community involvement and its status as a socially responsible business. In the past, the Company has focused its marketing efforts on communicating newsworthy, Company-wide unique business approaches that tend to generate unpaid newspaper, magazine, radio and TV news coverage.
During 1996, the Company created and produced Ben & Jerry's
"One World, One Heart" Festivals in Vermont and Minneapolis. The
Company also sponsors the Ben & Jerry's Newport Folk Festival in Newport,
Rhode Island. These events, attended by over 50,000 people in outdoor
public areas generated lots of goodwill, ice cream sampling and social
activism, while building customer loyalty and support for the Company's
products in the future.
Ben & Jerry's continues to conduct guided tours of its facility
in Waterbury, Vermont. In 1996, approximately 300,000 people
visited the plant, making it (the Company believes) the single most popular
tourist attraction in the State.
Franchise shops are an integral part of the Company's marketing efforts and their activity on the local level contributes to the Company's three part mission. A franchise is required to spend at least 4% of its gross sales on community/self directed marketing, sampling, advertising and participation in certain Ben & Jerry's selected promotions. The Company introduced its new line of six innovative sorbet flavors made with all natural ingredients and Vermont Pure™ Spring Water by offering consumers 1 million free samples during March and April 1996. Samples were also offered at all franchised scoop shops and given away during sampling sessions scheduled in target markets throughout the country.
Franchise Program
As of December 28, 1996, there were 137 North American franchise scoop shops compared to 132 scoop shops and satellites for the year ended December 30, 1995. These numbers do not include 3 Company owned stores in 1996. The franchise scoop shops are located in 24 states. The Company also has 11 franchise scoop shops in Israel and 3 in the Netherlands.
During 1996, the Company opened 21 additional franchise scoop shops and satellites including 1 Partnershop, and closed 16 scoop shops and satellites including 2 Partnershops. These scoop shops have been opened under existing Development Agreements, and Single Store Agreements. Development Agreements require a franchisee to develop a particular number of units annually according to the terms of their Agreement. Partnershops are arrangements that permit non-profit organizations to own scoop shops which serve as an employment resource and potentially a source of revenue for the non-profit groups. The Company waives the normal franchise fee of $25,000 in addition to providing expertise in the start-up and operation of the Partnershops.
The Company has assorted franchise concepts which include traditional shops in a variety of settings as well as Partnershops. Franchise Agreements generally have initial terms of five to ten years. Ben & Jerry's Franchise scoop shops sell Ben & Jerry's proprietary and non-proprietary approved items for resale to the public and include Ben & Jerry's ice cream, frozen yogurt, sorbet, private label hot fudge, baked goods and toppings. The menu items also include coffee beverages, fruit smoothies, ice cream cakes, novelties and gift items.
International
The Company regularly investigates the possibilities of entering new markets. In March 1994, the Company started shipping its products to smaller specialty stores in the United Kingdom. Ben & Jerry's ice cream products are now distributed nationally in the United Kingdom, and are available in parts of Ireland, France, Canada and the Netherlands.
In 1990, the Company entered into a joint venture agreement with certain individuals in the former Soviet Union to establish a Ben & Jerry's manufacturing facility and franchised "scoop shops" in the Russian state of Karelia. The Company's goal was to provide a model of a small scale private enterprise in the former Soviet Union and to foster international cooperation and global understanding. In February of 1997 Ben & Jerry's began the process of transferring all of its stock in Ben & Jerry's (Iceverk), the ice cream business it started, to the city of Petrosovosk. This enabled the business to be 100% owned by the local community in the city of Petrosovosk within the state of Karelia, the Sister State of Vermont. All rights to the use of Ben & Jerry's trademarks in the former Soviet Union will be terminated as of the date of the stock transfer. At the date of this filing this transfer was not complete.
In 1992, the Company repurchased the Canadian rights to Ben & Jerry's products which it had previously licensed in 1987. In 1987, the Company granted an exclusive license to manufacture and sell Ben & Jerry's ice cream in Israel.
Competition
The super premium ice cream, frozen yogurt and sorbet business is highly
competitive, and with the distinction between the super premium category
and the "adjoining" premium/premium plus category less marked than in the
past. The Company's principal competitor is The Haagen-Dazs Company,
Inc. Other significant competitors are Dannon, Columbo, Healthy Choice
and Starbucks. Haagen-Dazs, an industry leader in the super premium ice
cream market, is owned by The Pillsbury Company, which in turn is owned
by Grand Metropolitan PLC, a British food and liquor conglomerate.
Grand Metropolitan is a large, diversified company with resources significantly
greater than the Company's, and Haagen-Dazs has a significant share of
the markets which the Company has entered in recent years. Haagen-Dazs
has also entered substantially more foreign markets than the Company (including
certain markets in Europe and the Pacific Rim). Haagen-Dazs and certain
other competitors also market flavors using pieces of cookies and candies
as ingredients.
In the ice cream novelty segment, the Company competes with several
well-known brands, including Haagen-Dazs and Dove Bars, manufactured by
a division of Mars, Inc. Both of these other brands have achieved
far larger shares of the novelty market than the Company.
During 1996, the Company noted that the premium category again experienced increased promotional activity driven by the national competition between Dreyer's Grand Ice Cream, Inc., the Company's principal distributor, and Breyer's Ice Cream (owned by Unilever, a large international food company). In accordance with Dreyer's strategic five year plan to accelerate the sales of their branded premium products Dreyer's has increased its consumer marketing efforts and continued expansion of its distribution system into additional U.S. markets. In addition, Dreyer's has introduced two premium plus brands under the Starbuck's and Portofino brands.
There are a number of other super premium brands, including some regional ice cream companies and some new entries. Increased competition and the increased consumer demand for new lower fat, lower cholesterol products like low fat or non-fat frozen yogurt, low fat ice cream and sorbet, combined with limited shelf space within supermarkets, may have, in general, made market entry harder and has already forced some brands out of some markets. The ability to introduce innovative new flavors and low fat offerings on a periodic basis is also a significant competitive factor. The Company expects strong competition to continue, including price/promotional competition, competition for adequate distribution and limited shelf space within the frozen dessert category in supermarkets and other food retail outlets.
Seasonality
The ice cream, frozen yogurt and frozen dessert industry generally experiences the highest volume during the spring and summer months and the lowest volume in the winter months.
Regulation
The Company is subject to regulation by various governmental agencies, including the United States Food and Drug Administration and the Vermont Department of Agriculture. It must also obtain licenses from the states where Ben & Jerry's products are sold. The criteria for labeling low-fat/low-cholesterol and other health-oriented foods was revised in 1994, and in some respects made more stringent, by the FDA. The Company, like other companies in the food industry, made changes in its labeling in response to these regulations and is in compliance. The Company cannot predict the impact of possible further changes that it may be required to make in response to legislation, rules or inquiries made from time to time by any governmental agencies. FDA regulations may, in certain instances, affect the ability of the Company, as well as others in the frozen desserts industry, to develop and market new products. Nevertheless, the Company does not believe these legislative and administrative rules and regulations will have a significant impact on its operations.
In connection with the operation of all its plants, the Company must
comply with the Vermont environmental laws and regulations relating to
air quality, waste management, and other related land use matters.
The Company maintains wastewater discharge permits for all of its manufacturing
locations. The Waterbury plant pre-treats production effluent prior
to discharge to the municipal treatment facility. The Company believes
that it is in compliance with all of the required operational permits relating
to environmental regulations.
The Company believes that it is in compliance in all material respects
with the other regulatory requirements applicable to its operations and
that continuing expenditures for compliance with environmental or other
regulatory requirements will not materially affect its results.
Trademarks
The name Ben & Jerry'sâ and the proprietary flavor names: Cherry Garciaâ; Chunky Monkeyâ; Chubby Hubbyâ and Dastardly Mashâ are all registered trademarks of the Company. Cherry Garciaâ, Phish Food™, Wavy Gravy and Doonesberry™ are licensed to the Company. Some of the Company's other trademarks include: New York Super Fudge ChunkÔ; Peace PopsÔ; Hunka Hunka Burning FudgeÔ; Cool BritanniaÔ; World's BestÔ; Vermont's Finest™ and One World One Heart™.
Employees
At December 28, 1996, Ben & Jerry's employed 708 people including full time, part time and temporary employees. This represents a .4% increase from the 703 people employed by the Company at December 30, 1995.
The Ben & Jerry's Foundation
In 1985, Ben Cohen, Chairperson of the Board, contributed a portion of the equity of the Company which he then owned to The Ben & Jerry's Foundation, Inc., a charitable organization under Section 501(c)(3) of the Internal Revenue Code, in order to enable the Foundation to sell such equity in 1985 and invest the net proceeds (approximately $598,000) in income-producing securities to generate funds for future charitable grants. Until March 1994, the Foundation was the recipient of the bulk of the Company's charitable cash contributions and provided the principal means for carrying out the Company's charitable cash giving policy. In March 1994, the Board of Directors of the Company revised the process to make philanthropic giving more meaningful for, and connected to, the employees of the Company. Employees serving in Community Action Teams now provide the principal means for carrying out the Company's charitable cash giving policy in the State of Vermont. The Foundation, with its employee-led grant making committee, provides the principal means for carrying out the Company's charitable cash giving policy across the nation. The Foundation continues to target its grants to small grass roots social change organizations.
In October 1985, pursuant to stockholder authorization, the Company issued to the Foundation all of the 900 authorized shares of Preferred Stock valued at $10 per share. The Preferred Stock gives the Foundation a special class voting right to act with respect to certain mergers and other Business Combinations (as defined in the Company's charter). The issuance of Preferred Stock was designed to perpetuate the relationship between the Foundation and the Company and to assist the Company in its determination to remain an independent business headquartered in Vermont.
Anti-Takeover Effects of Class B Common Stock and Preferred Stock
The holders of Class A Common Stock are entitled to one vote for each share held on all matters voted on by stockholders, including the election of directors. The holders of Class B Common Stock are entitled to ten votes for each share held in the election of directors and on all other matters. The Class B Common Stock is generally nontransferable, and there is no trading market for the Class B Common Stock. The Class B Common Stock is freely convertible into Class A Common Stock on a share-for-share basis and transferable thereafter. A stockholder who does not wish to complete the prior conversion process may effect a sale by simply delivering the certificate for such shares of Class B Stock to a broker, properly endorsed. The broker may then present the certificate to the Company's Transfer Agent which, if the transfer is otherwise in good order, will issue to the purchaser a certificate for the number of shares of Class A Stock thereby sold.
The Company has been advised that Mr. Ben Cohen (Chairperson and a director
of the Company), Mr. Jerry Greenfield (Vice Chairperson and a director
of the Company), Mr. Fred Lager (a director and formerly a consultant to
the Company) and Mr. Jeff Furman (a director and formerly a consultant
to the Company) (collectively, the "Principal Stockholders") presently
intend to retain substantial numbers of shares of Class B Common Stock.
As a result of conversions by "public" stockholders of Class B Common Stock,
in order to enable their sales of such securities, the Class B Common Stock
is now held disproportionately by Company insiders, including the above-named
four directors who are Principal Stockholders. See "Security Ownership
of Certain Beneficial Owners and Management." As of March 7, 1997,
these four principal individual stockholders held shares representing 48.5%
of the aggregate voting power in elections of directors and various other
matters but only 19.94% of the aggregate common equity outstanding, permitting
them, as a practical matter, generally to decide elections of directors
and various other questions submitted to a vote of the Company's stockholders
even though they might sell substantial portions of their Class A Common
Stock.
The Board of Directors, without further stockholder approval, may authorize the issuance of additional authorized but unissued shares of Class B Common Stock in the future and sell shares of Class B Common Stock held in the Company's treasury; however, issuance or sale of additional shares of Class B Common Stock, which was not permitted under a rule of the NASDAQ-NMS until 1995, is now permitted subject to approval under limited circumstances by the NASDAQ-NMS.
In 1985, Ben Cohen, Chairperson of the Board, contributed 900 shares of Preferred Stock to The Ben & Jerry's Foundation, Inc. While the Foundation is a charitable entity legally separate from the Company, it may be deemed to be an affiliate of the Company because all of the current directors of the Foundation, Messrs. Greenfield and Furman and Ms. Bankowski are also directors of the Company. The Preferred Stock gives the Foundation a special class voting right to act with respect to certain Business Combinations (as defined in the Company's charter). The issuance of the Preferred Stock to the Foundation effectively limits the voting rights that holders of the Class A Common Stock and Class B Common Stock, the owners of virtually all of the equity in the Company, would otherwise have with respect to Business Combinations (as defined). This may have the effect of limiting such common stockholders' participation in certain transactions such as mergers, other Business Combinations (as defined) and tender offers, whether or not such transactions might be favored by such common stockholders.
The Class B Common Stock and the Preferred Stock may be deemed to be
"anti-takeover" devices in that the Board of Directors believes the existence
of these securities will make it difficult for a third party to acquire
control of the Company on terms opposed by the holders of the Class B Common
Stock, including primarily the Principal Stockholders, and the Foundation
or for incumbent management and the Board of Directors to be removed.
See also "Risk Factors" in Item 7 of this Report.
Item 2. Properties
Ben & Jerry's owns a 42.5 acre site in Waterbury, Vermont on which it operates a 46,000 square-foot plant producing ice cream and frozen yogurt in packaged pints. The Company also owns a 48,000 square-foot production facility in Springfield, Vermont. The Springfield plant is used for the production of ice cream novelties, bulk ice cream and frozen yogurt and at times packaged pints and quarts.
The Company's property, plant and equipment at its production facilities in Waterbury and Springfield are subject to various liens securing a portion of the Company's long-term debt.
In 1991, the Company entered into a twenty-five year lease with an option to purchase 17.1 acres of land in Rockingham, Vermont on which the Company constructed, and operates, a 45,000 square-foot central distribution facility.
In 1992, the Company entered into a five-year lease/purchase agreement for a 42-acre parcel of land in St. Albans, Vermont, the site of the Company's 92,000 square-foot production facility. The Company anticipates that this parcel will be purchased in 1997.
In February 1996, the Company entered into a ten year lease agreement for approximately 69,000 square-feet of office and warehousing space in South Burlington, Vermont where the Company's executive offices and administrative departments are now located, following the 1996 move from its Waterbury headquarters.
The Company also leases space for its retail ice cream parlors in Burlington
and Montpelier, Vermont. The Company owns two single-family
houses, both situated on land adjacent to its manufacturing facility it
Waterbury, used for a day-care center, employee training and other purposes.
The Company believes that all of its facilities are well maintained
and in good repair.
Item 3. Legal Proceedings
On December 14, 1995, the Company was served with a class action complaint filed in federal court in Burlington, Vermont. The complaint, captioned Henry G. Jakobe, Jr. v. Ben & Jerry's Inc., et al., United States District Court (D. Vermont) Case No. 1-95-CV-373, was filed by a Ben & Jerry's shareholder on behalf of himself and purportedly on behalf of all other Ben & Jerry's shareholders who purchased the common stock of the Company during the period from March 25, 1994 through December 19, 1994. Plaintiff alleges that the Company violated the federal securities laws by making, in 1994, untrue statements of material facts and omitting to state material facts primarily concerning the Company's construction and start-up of its new manufacturing facility in St. Albans, Vermont. Also named as defendants in the Complaint are certain present and former officers and directors of the Company. Plaintiff is seeking an unspecified amount of monetary damages.
On October 31, 1996 the Court dismissed all but one of Plaintiff's claims. Pretrial discovery has commenced.
While this action is in its preliminary stages, management believes, based on an initial review, the allegations made in the lawsuit are without merit and the Company intends to defend the lawsuit vigorously.
The Company is subject to certain additional litigation and claims in the ordinary course of business which management believes are not material to the Company's business.
Item 4. Submission of Matters to Vote of Security Holders
No matters were submitted to a vote of security holders of the Company
during the fourth quarter of 1996.
PART II
Item 5. Market for Registrant's Common Equity and Related
Stockholder Matters
The Company's Class A Common Stock is traded on the NASDAQ National
Market System under the symbol BJICA. The following table sets forth
for the period January 1, 1995 through March 7, 1997 the high and low closing
sales prices of the Company's Class A Common Stock for the periods indicated.
High Low
1995
First Quarter...................... $14 $ 9 e Second Quarter.....................
15 ½ 11 ¾
Third Quarter...................... 20 13 e
Fourth Quarter..................... 19
14 ½
1996
First Quarter...................... $17 ¼ $13
Second Quarter..................... 19
½ 14
Third Quarter......................
17 ¾ 12 ¼ Fourth Quarter..................... 14
¾ 10 f
1997
First Quarter(through March 7, 1997) $14 d 10 f
The Class B Common Stock is generally non-transferable, and there is no trading market for the Class B Common Stock. However, the Class B Common Stock is freely convertible into Class A Common Stock on a share-for-share basis, and transferable thereafter. A stockholder who does not wish to complete the prior conversion process may effect a sale by simply delivering the certificate for such shares of Class B Stock to a broker, properly endorsed. The broker may then present the certificate to the Company's Transfer Agent which, if the transfer is otherwise in good order, will issue to the purchaser a certificate for the number of shares of Class A Stock thereby sold.
As of March 7, 1997 there were 10,991 holders of record of the Company's
Class A Common Stock and 2,329 holders of record of the Company's Class
B Common Stock.
Item 6. Selected Financial Data
The following table contains selected financial information for the Company's fiscal years 1992 through 1996.
(In thousands except per share data)
Summary of Operations:
Fiscal Year _______________ __
1996 1995 1994 1993
1992
Net sales.......... $ 167,155 $ 155,333 $148,802
$ 140,328 $ 131,969
Cost of sales
115,212 109,125 109,760 100,210 94,389
Gross profit....... 51,943 46,208
39,042 40,118 37,580
Selling, general
and administrative
expenses 45,531 36,362 36,253 28,270 26,243
Asset write-down... 6,779
Other income
(expense)--net (77
) (441 ) 228 197 ( 23 )
Income(loss) before
income taxes..... 6,335
9,405 (3,762 ) 12,045 11,314
Income taxes
(benefit) 2,409 3,457 (1,893 )
4,844 4,639
Net income(loss)... 3,926
5,948 (1,869 ) 7,201 6,675
Net income(loss) per
common share1 $ 0.54 $0.83 $(0.26 ) $ 1.01 $1.07
Weighted average
common and common
equivalent shares
outstanding1 7,230 7,222 7,148
7,138 6,254
Balance Sheet Data:
Fiscal
Year
1996 1995 1994
1993 1992
Working capital $ 50,055 $ 51,023 $ 37,456
$ 29,292 $ 18,053
Total assets 136,665 131,074 120,296
106,361 88,207
Long-term debt 31,087
31,977 32,419 18,002 2,641
Stockholders' equity2 82,685
78,531 72,502 74,262 66,760
Item 7. Management's Discussion and Analysis of Financial
Condition and Results of Operations
Results of Operations
The following table shows certain items as a percentage of net sales
which are included in the Company's Statement of Operations.
Percentage of Net Sales
Fiscal Year
1996 1995 1994
Net sales............ 100.0 %
100.0 % 100.0 %
Cost of sales........ 68.9
70.2 73.8
Gross profit......... 31.1
29.8 26.2
Selling, general
and administrative
expense...........
27.2 23.4 24.4
Asset write-down.....
(4.6 )
Other income
(expenses)........
0.1 (0.4) 0.2
Income(loss)before
income taxes......
3.8 6.0 (2.6 )
Income taxes(benefit)
1.5 2.2 (1.3 )
Net income(loss).....
2.3 % 3.8 %
(1.3 ) %
Sales
Net sales in 1996 overall increased 7.6% to $167 million from $155 million in 1995. Pint volume increased 2.6% compared to 1995. This volume increase was combined with a 3.6% price increase of pints that went into effect in August 1996. This volume increase in pints was primarily due to the Company's introduction of its new line of sorbets in February 1996. Net sales of both novelties and 21/2 gallon bulk containers had increases of 10.9% and 8.3% respectively in 1996.
Pint sales represented approximately 85% of total net sales in 1996, 1995 and 1994. Net sales of 2 1/2 gallon bulk containers represented approximately 7.0% of total net sales in 1996, 1995 and 1994. Net sales of novelties accounted for approximately 6.0% of total net sales in 1996 and 1995, and 5% in 1994. Net sales from the Company's retail stores represented 2.0% of total net sales in 1996 and 1995 and 3% in 1994.
Net sales in 1995 overall increased 4.4% to $155 million from $149 million
in 1994. Pint volume decreased 1.5% compared to 1994. This
volume decrease was offset by a 3.7% price increase of pints sold to distributors
that went into effect in March 1995. Net sales of both novelties
and 21/2 gallon bulk containers had modest increases in 1995.
Cost of Sales
Cost of sales in 1996 increased approximately $6.1 million or 5.6% over the same period in 1995 and overall gross profit as a percentage of net sales increased from 29.8% in 1995 to 31.1% in 1996. The higher gross profit as a percentage of sales in 1996 is due to the price increase effective in August 1996 combined with improved inventory management and production efficiencies, as compared with 1995. The impact of increased dairy raw material costs was offset by improved manufacturing expenses. If the trend of rising dairy prices continues, there is the possibility that these costs will not be passed on to consumers which will negatively impact future gross profit margins. See the Risk Factors in the "Forward-Looking Statements" section. In addition, the improved gross margin reflects the impact of the termination of the manufacturing agreement between the Company and Edy's Grand Ice Cream, a subsidiary of Dreyer's Grand Ice Cream. This production was transferred to the Company's manufacturing facility in St. Albans, Vermont in the third quarter of 1995. Approximately 16% of the packaged pints manufactured by the Company in 1995 were produced by Edy's.
Cost of sales in 1995 decreased approximately $.6 million or 0.6% over the same period in 1994 and overall gross profit as a percentage of net sales increased from 26.2% in 1994 to 29.8% in 1995. The higher gross profit as a percentage of sales in 1995 is due to the price increase effective in March 1995 combined with improved inventory management and production efficiencies, as compared with 1994. In addition, the improved gross margin reflects less product manufactured for the Company by Edy's Grand Ice Cream, a subsidiary of Dreyer's Grand Ice Cream, resulting from the transfer of production to the Company's new manufacturing facility in St. Albans, Vermont. During 1995 approximately 16% of the packaged pints manufactured by the Company were produced by Edy's, compared to 40% in 1994.
Selling, General and Administrative Expenses
Selling, general and administrative expenses increased 25.2% to $45.5 million in 1996 from $36.4 million in 1995 and increased as a percentage of net sales to 27.2% in 1996 from 23.4% in 1995. This increase primarily reflects increased marketing and sales spending for the launch of the new "Sorbet" line which was introduced in February 1996, international market penetration costs and expenses primarily in the production planning and inventory management areas.
Selling, general and administrative expenses increased 0.3% to $36.4 million in 1995 from $36.3 million in 1994 but decreased as a percentage of net sales to 23.4% in 1995 from 24.4% in 1994. This increase in dollar spending primarily reflects strengthening of the Company's infrastructure in order to prepare for increased growth, offset by the lower level of marketing and sales spending compared to 1994, when the launch of the new "Smooth, No Chunks" line occurred.
Asset Write-Down
1994 results included a pretax charge of $6.8 million, representing a write-down of certain assets of the Company's St. Albans, Vermont plant. Following substantial delays with the implementation and completion of certain automated handling processes and refrigeration hardening equipment of the new plant and after receipt of a report from an outside engineering firm experienced in the refrigerated food industry, the Company decided to replace certain of the software and equipment installed at the new plant. The charge included a portion of the previously incurred capitalized interest and project management costs. The impact of this charge on both the 1994 fourth quarter and full year 1994 results was $4.1 million or $0.57 per share.
The Company began manufacturing at the St. Albans plant in March 1995, utilizing a temporary set-up on one production line. Two manufacturing lines were fully operational in December 1995.
Other Income(Expense)
Interest income in 1996 remained level with 1995. Interest expense increased $0.5 million in 1996 compared to 1995. This increase was due primarily to the capitalization of a portion of interest in the prior year as part of the cost of the plant in St. Albans, Vermont before the plant became operational. This increase in interest expense was more than offset by net proceeds of $884,000 from an insurance claim settlement related to inventory damaged in 1995.
Interest income increased $0.6 million during 1995 compared to 1994,
primarily due to higher interest rates on investments. Interest expense
increased $1.2 million in 1995 compared to 1994. This increase was
due primarily to the capitalization of interest in the prior year as part
of the cost of the new plant in St. Albans, Vermont as compared with capitalization
of only a small amount of interest in 1995 before the plant became operational.
Income Taxes
The Company's effective income tax rate increased from 36.8% in 1995 to 38.0% in 1996 reflecting higher state income taxes and lower income tax credits partially offset by increased tax-exempt interest. The Company's effective income tax rate increased from (50.3%) in 1994 to 36.8% in 1995 primarily reflecting the profit in 1995, as compared to the loss in 1994, combined with lower income tax credits and tax-exempt interest income in 1995 as compared to 1994. Management expects 1997's effective income tax rate to remain at approximately 38.0%.
Net Income
As a result of the foregoing, net income decreased $2.0 million to $3.9 million in 1996 compared to $5.9 million in 1995 and a net loss of $1.9 million in 1994. Net income(loss) as a percentage of net sales was 2.3% in 1996 compared to 3.8% in 1995 and (1.3%) in 1994.
The Company announced on March 20, 1997 that the Company expects a net loss for the first quarter of 1997. The Company anticipates this lost to be in the range of $.12 to $.15 per share.
The Company expects to report a decrease in net sales in the first quarter of 1997 of approximately 5-7% as compared to the first quarter of 1996. This sales decline, coupled with planned reduced production levels designed to lower the Company inventories, significantly reduced the Company's gross margins in the first quarter of 1997. In addition, increased commodity costs continued to negatively impact the Company's gross margin. Selling, general and administrative expenses are expected to be higher than in the first quarter of 1996 due primarily to higher European marketing and selling expenses. Although financial results are disappointing, the Company anticipates a return to profitability for the remainder of 1997.
Seasonality
The Company typically experiences more demand for its products during the summer than during the winter.
Inflation
Inflation has not had a material effect on the Company's business to date, with the exception of dairy raw material costs. See the Risk Factors in the "Forward-Looking Statements" section. Management believes that the effects of inflation and changing prices were successfully managed in 1996, with both margins and earnings being protected through a combination of pricing adjustments, cost control programs and productivity gains.
Liquidity and Capital Resources
As of December 28, 1996 the Company had $36.1 million of cash and cash equivalents, an increase of $700,000 since December 30, 1995. Net cash provided by operations in 1996 was approximately $14.3 million. Approximately $12.3 million was used for net additions to property, plant and equipment, primarily for equipment upgrades in Waterbury, and Springfield, relocation to and renovation of the new corporate headquarters in South Burlington, Vermont and capital expenditures for the installation of a third production line at the plant in St. Albans, Vermont.
Inventories increased from $12.6 million at December 1995, to $15.4
million at December 28, 1996. The increase in inventory resulted
from lower than anticipated sales in the second half of 1996. Management
plans to reduce inventories in 1997. Accounts receivable has decreased
$3.0 million since December 30, 1995 to $8.7 million from $11.7 million
at December 30, 1995. This decrease in accounts receivable is due
to the timing of sales in the fourth quarter of 1996 compared to 1995.
The Company anticipates capital expenditures in 1997 of approximately
$8.0 million. Substantially all of these additional projected capital expenditures
relate to equipment upgrades and enhancements at the Company's manufacturing
plants in Waterbury, Springfield and St. Albans, as well as additional
research & development equipment and computer related expenditures.
The Company's long-term debt includes $30 million aggregate principal amount of Senior Notes issued in 1993 and 1994, which are held in cash equivalents pending their use in the business.
On December 29, 1995, the Company extended two line of credit agreements, for an aggregate of $20 million, with The First National Bank of Boston and Key Bank of Vermont. These unsecured agreements provide for borrowings from time to time, and unless further extended, expire September 29, 1998 and December 29, 1998, respectively. The agreements specify interest at either the banks' Base Rate or the Eurodollar rate plus a maximum of 1.25%. As of March 28, 1997 there have been no borrowings under these lines of credit. Management intends to renew these line of credit agreements.
Management believes that internally generated funds, cash and cash equivalents,
and equipment lease financing and/or borrowings under the Company's two
unsecured bank lines of credit will be adequate to meet anticipated operating
and capital requirements.
Forward-Looking Statements
This section, as well as other portions of this document, includes certain forward-looking statements about the Company's business and new products, sales and expenses, effective tax rate and operating and capital requirements. In addition, forward-looking statements may be included in various other Company documents to be issued in the future and in various oral statements by Company representatives to security analysts and investors from time to time. Any such statements are subject to risks that could cause the actual results or needs to vary materially. These risks are discussed below in "Risk Factors" in this document.
Risk Factors
Dependence on Independent Ice Cream Distributors. The Company is dependent on maintaining satisfactory relationships with independent ice cream distributors that now generally act as the Company's exclusive or master distributor in their assigned territories. While the Company believes its relationships with Dreyer's and its other distributors generally have been satisfactory and have been instrumental in the Company's growth, the Company has at times experienced difficulty in maintaining such relationships. Available distribution alternatives are limited. Accordingly, there can be no assurance that difficulties in maintaining relationships with distributors, which may be related to actions by the Company's competitors or by one or more of the Company's distributors themselves (or their controlling persons), will not have a material adverse effect on the Company's business. The loss of one or more of the Company's principal distributors or termination of one or more of the related distribution agreements could have a material adverse effect on the Company's business. See "Business - Markets and Customers."
Growth in sales and earnings. In 1996, net sales of the Company increased 7.6% to $167 million from $155 million in 1995. Pint volume increased 2.6% compared to 1995. The super premium ice cream, frozen yogurt and sorbet category sales remained flat in 1996 as compared to 1995. Given these overall domestic super premium industry trends, the successful introduction of innovative flavors on a periodic basis has become increasingly important to any sales growth by the Company. Accordingly, the future degree of market acceptance of any of the Company's new products, which will be accompanied by promotional expenditures, is likely to have an important impact on the Company's 1997 and future financial results. See "Management's Discussion and Analysis of Financial Conditions and Results of Operations."
Competitive Environment. The super premium frozen dessert market is highly competitive with the distinctions between the super premium category, and the "adjoining" premium/ premium plus category less marked than in the past. And, as noted above, the ability to successfully introduce innovative flavors on a periodic basis that are accepted by the marketplace is a significant competitive factor. In addition, the Company's principal competitors are large, diversified companies with resources significantly greater than the Company's. The Company expects strong competition to continue, including competition for adequate distribution and competition for the limited shelf space for the frozen dessert category in supermarkets and other retail food outlets. See "Business-Competition" and "Business-The Super Premium Frozen Dessert Market."
Increased Cost of Raw Materials: Management believes that the trend of increased dairy ingredient costs may continue and it is possible that at some future date both gross margins and earnings may not be protected by pricing adjustments, cost control programs and productivity gains.
Reliance on a limited number of Key Personnel. The success of the Company is significantly dependent on the services of Perry Odak, the Chief Executive Officer and a limited number of executive managers working under Mr. Odak, as well as certain continued services of Ben Cohen, the Chairperson of the Board and co-founder of the Company; and Jerry Greenfield, Vice Chairperson and co-founder of the Company. Loss of the services of any of these persons could have a material adverse effect on the Company's business. See "Directors and Executive Officers of the Company."
The Company's Social Mission. The Company's basic business philosophy is embodied in a three-part "mission statement," which includes a "social mission" to "operate the Company...[to] improve the quality of life of our employees and a broad community: local, national and international." The Company believes that implementation of its social mission, which is integrated into the Company's business, has been beneficial to the Company's overall financial performance. However, it is possible that at some future date the amount of the Company's energies and resources devoted to its social mission could have a material adverse financial effect on the Company's business. See "Business-History and Philosophy of the Company" and "Business-Marketing."
International. The Company's principal competitors have substantial market shares in various countries outside the United States, principally Europe and Japan. The Company sells product in Canada, the United Kingdom, Ireland, France and the Netherlands, in addition to Israel under a licensing agreement but is investigating the possibility of further international expansion. However, there can be no assurance that the Company will be successful in entering, on a long-term profitable basis, such international markets as it selects.
Control of the Company. The Company has two classes of common stock - the Class A Common Stock, entitled to one vote per share, and the Class B Common Stock, entitled, except to the extent otherwise provided by law, to ten votes per share. Ben Cohen, Jerry Greenfield, Fred Lager and Jeffrey Furman (collectively, the "Principal Stockholders") hold shares representing 48.5% of the aggregate voting power in elections for directors, permitting them as a practical matter to elect all members of the Board of Directors and thereby effectively control the business, policies and management of the Company. Because of their significant holdings of Class B Common Stock, the Principal Stockholders may continue to exercise this control even if they were to sell substantial portions of their Class A Common Stock. See "Security Ownership of Certain Beneficial Owners and Management."
In addition, the Company has issued all of the authorized Class A Preferred Stock to the Foundation. All current directors of the Foundation are directors and/or employees of the Company. The Preferred Stock gives the Foundation a special class voting right to act with respect to certain Business Combinations (as defined in the Company's charter) and effectively limits the voting rights that holders of the Class A Common Stock and Class B Common Stock, the owners of virtually all of the equity in the Company, would otherwise have with respect to such Business Combinations. See "Business- The Ben & Jerry's Foundation."
While the Board of Directors believes that the Class B Common Stock
and the Preferred Stock are important elements in keeping Ben & Jerry's
an independent Vermont-based business, the Class B Common Stock and the
Preferred Stock may be deemed to be "anti-takeover" devices (and thus may
be deemed to have the potential for adverse consequences on the business)
in that the Board of Directors believes the existence of these securities
will make it difficult for a third party to acquire control of the Company
on terms opposed by the holders of the Class B Common Stock, including
primarily the Principal Stockholders, or The Foundation, or for incumbent
management and the Board of Directors to be removed.
Item 8. Financial Statements and Supplementary Data
The response to this Item is in Item 14(a)of this Report.
Item 9. Changes in and Disagreements with Accountants
on Accounting and Financial Disclosure
Not applicable.
PART III
Item 10. Directors and Executive Officers of the Company
Directors and Executive Officers
The directors and executive officers of the Company are as follows:
Name Age Office
Ben Cohen............ 45 Chairperson and Director
Perry Odak........... 51 Chief Executive Officer and Director
Jerry Greenfield..... 45 Vice Chairperson and Director Elizabeth
Bankowski.. 49 Director and Director of Social
Mission
Jeffrey Furman....... 53 Director
Fred Lager........... 42 Director
Frederick A. Miller.. 50 Director
Henry Morgan......... 71 Director
Jennifer Henderson... 43 Director
Robert Holland,Jr.... 56 Director
Bruce Bowman......... 44 Senior Director of Operations and
Chief Operating Officer
Frances Rathke....... 36 Chief Financial Officer
and Secretary
All directors hold office until the June 28, 1997 annual meeting of stockholders of the Company and until their successors are elected and qualified. The Board of Directors has an Audit Committee on which Messrs. Morgan, and Lager (Chairperson) serve and a Workplace/Compensation Committee on which Messrs. Morgan (Chairperson), Lager, Miller and Ms. Henderson serve. The Board also has both a Nominating Committee on which Messrs. Cohen (Chairperson), Furman, Holland, Greenfield and Ms. Bankowski serve, and a Social Mission Committee on which Messrs. Miller (Chairperson), Furman, Cohen, Holland, Ms. Henderson and Ms. Bankowski serve. Officers serve until their successors are elected and qualified.
Ben Cohen, a founder of the Company, has served as Chairperson of the Board of Directors since February 1989. From January 1, 1991 through January 29, 1995 he was the Chief Executive Officer of the Company. Mr. Cohen has been a director of the Company since 1977. Mr. Cohen is a director of Community Products, Inc., a manufacturer of Rain Forest Crunch candy, Blue Fish Clothing, Inc., and Social Venture Network.
Perry Odak, has served as the Chief Executive Officer since January 1997. Mr. Odak started his career on the food side of Armour-Dial, Inc., was later part of the start-up team at Jovan, Inc. and as President of the Consumer Group for Atari, Inc. At Jovan he was General Manager of this $150 million company overseeing sales, marketing, operations and distribution. In 1983 Odak became a partner at Catalyst Technologies where he started and launched ETAK, Inc., the first vehicle navigation system. In 1990 Mr. Odak began his consulting career which took him to several companies including Sudbury, Inc., Investcorp International, Color Tile, Graham Packaging and U.S. Repeating Arms Co. While at Investcorp, Mr. Odak developed and executed a successful strategy for Dellwood Foods, a large dairy that included a buy out and merger with Tuscan, the largest dairy in metropolitan New York.
Jerry Greenfield, a founder of the Company, has served as director and Vice Chairperson of the Board of Directors since 1990. Mr. Greenfield is also President and director of The Ben & Jerry's Foundation, Inc.
Elizabeth Bankowski has served as Director of Social Mission Development since December 1991. Ms. Bankowski has been a director of the Company since 1990. Additionally, Ms. Bankowski is Secretary and director of The Ben & Jerry's Foundation, Inc.
Jeffrey Furman has served as a director of the Company since 1982. Mr.
Furman is Treasurer and director of The Ben & Jerry's Foundation, Inc.
From March 1991 through December 1996, Mr. Furman was a consultant to the
Company.
Fred Lager has served as director of the Company since 1982.
From 1989 to 1991, Mr. Lager was President and Chief Executive Officer
of the Company. Most recently, from 1991 to July, 1996, Mr. Lager
was a consultant for the Company. Mr. Lager is a director of Working
Assets Funding Service and Whole Foods Market, Inc.
Frederick A. Miller has served as a director of the Company since 1992. Since 1985, Mr. Miller has served as President of The Kaleel Jamison Consulting Group, Inc., a strategic culture change and management consulting firm.
Henry Morgan has served as a director of the Company since 1987. He is also a director of Cambridge Bancorporation, Shorebank Development Bancorporation, Southern Development Bancorporation and Cleveland Development Bancorporation.
Jennifer Henderson has served as a director of the Company since June,
1996. Ms. Henderson is director of Training at the Center for Community
Change in Washington DC and President of Strategic Interventions, Inc.,
a leadership and management consulting firm.
Robert Holland, Jr. served as President and Chief Executive Officer from January 1995 to October 31, 1996. Mr. Holland has served as a director of the Company since March 1995. Prior to this, Mr. Holland served as Chairperson and Chief Executive Officer of ROHKER-J, a consulting firm for Fortune 500 companies since 1991. Mr. Holland is Chairperson of the Board of Trustees at Spelman College, a trustee of Atlanta University Center and Mutual of New York and is a member of the Board of Directors of Frontier Corporation, TrueMark Manufacturing Company, the Harlem Junior Tennis Program and AC Nielsen Corporation.
Bruce Bowman has served as Senior Director of Operations since August 1995 and Chief Operating Officer since October 31, 1996. Prior to this, Mr. Bowman was Senior Vice President of Operations at Tom's Foods, Inc., a food manufacturing company from April 1991 until August 1995.
Frances Rathke has served as Chief Financial Officer, Chief Accounting Officer and Secretary of the Company since April, 1990.
Item 11. Executive Compensation
Summary Compensation Table
The following table sets forth the cash compensation paid by the Company
in Fiscal Years 1994 - 1996 as well as certain other compensation paid,
awarded or accrued for those years to the Company's Chief Executive Officer
(Ben Cohen was CEO prior to Robert Holland's election in January 1995)
and the Company's other executive officers during the 1996 fiscal year
whose total salary and bonuses exceeded $100,000. Perry Odak
became the Chief Executive Officer on January 1, 1997.
Long-Term Compensation
Annual Compensation
Awards Payouts
Other Securities All
Name and Annual Restricted Underlying LTIP
Other
Principal Compen- Stock Options/ Payouts Compen-
Position Year Salary Bonus(2) sation(4)
Awards(3)SARS(6) sation(5)
Ben Cohen(1) 1996 $149,664 --
$3,017
Chairperson 1995 $132,500 --
$2,195
and CEO 1994 $132,500 -- $2,650
1993 $133,212 -- $2,664
Jerry Greenfield 1996 $ 149,664 --
$3,017
Vice Chairperson 1995 $132,500 --
$2,195
1994 $132,745 -- $2,655
Robert Holland, Jr. 1996 $250,000 $100,000
$272,948
CEO, President and 1995 $225,962 $100,000 80,000
--
Director
Bruce Bowman 1996 $169,231
$20,000 10,000 $1,099
Senior Director of 1995 $55,385 $40,000
25,000 --
Operations and COO
Katherine Greenleaf 1996 $156,934 -- 25,000
--
Senior Director
of People
Frances Rathke 1996 $145,385 --
$2,928
CFO and 1995 $125,000 $1,281 30,000
$2,260
Secretary 1994 $121,398 $611 $2,440
Elizabeth Bankowski 1996 $125,000 -- 20,000
$2,267
Director of Social 1995 $125,000 $745 $14,341 $21,360 5,000
$2,267
Mission Development 1994 $115,803 $328 $2,323
1 Ben Cohen was CEO prior to January 31, 1995.
2 "Bonus" includes discretionary distributions under the Company's profit sharing plan pursuant to which a cash bonus was awarded to all employees (other than co-founders, Ben Cohen and Jerry Greenfield, CEO Robert Holland, and Senior Director of Operations Bruce Bowman, and starting in 1996 Frances Rathke, Elizabeth Bankowski and Katherine Greenleaf). Robert Holland was awarded a bonus in accordance with his employment contract of $100,000 for the years 1995 and 1996. Bruce Bowman was awarded a bonus in accordance with his employment contract of $40,000 in 1995 and $20,000 in 1996.
3 "Restricted Stock Awards" includes restricted stock awards of 2,000 shares made in 1995. No other restricted stock awards were made in 1994-1996, or are outstanding. Award was vested at date of grant.
4 "Other Annual Compensation" consists of gross-up payments for tax liabilities incurred on the restricted stock award granted in 1995.
5 "All Other Compensation" includes Company contributions to 401(K)
plans and in 1996 includes severance payments payable monthly through January
1998 to Robert Holland, Jr. under the Amended Employment Agreement dated
October 31, 1996 in the amount of $270,833.
.
6 "Securities Underlying Options/SAR" after giving effect to Mr. Holland's Amended Employment Agreement dated October 31, 1996.
Option/SAR Grants in 1996
Potential
Realizable
Value at
Percentage Assumed Annual
of Total Rates of
Options/ Stock Price
SARS Exercise Appreciation
Options/ Granted to or for Option Term
SARS Employees Base Price Expiration
Granted in 1996 (per share) Date 5%
10%
Ben Cohen 0 0 0 0 0 0
Jerry Greenfield 0 0 0 0 0 0
Robert Holland, Jr. 0 0 0 0 0 0
Bruce Bowman 10,000 16.0% $12.38 10/22/06 $77,857 $197,305
Katherine Greenleaf 25,000 40.0% 14.75 4/14/06 231,905 587,693
Frances Rathke 0 0 0 0 0 0
Elizabeth Bankowski 20,000 32.0% 12.38 10/22/06 156,000 394,611
Aggregated Option/SAR Exercises in 1996 and 1996 Year-End
Option/SAR Values
Shares
Acquired Value of Unexercised
on Number of Unexercised In-The-Money
Options/
Exercise Value Options/SARS at 12/28/96
SARS at 12/28/96
(#) Realized Exercisable Unexercisable Exercisable
Unexercisable
Ben Cohen 0 0 0 0 0 ---
Jerry Greenfield 0 0 0 0 0 ---
Robert Holland, Jr. 0 0 80,000 0 $45,400 ---
Bruce Bowman 0 0 0 35,000 0 ---
Katherine Greenleaf 0 0 0 25,000
0 ---
Frances Rathke 0 0 5,593 25,592 3,750 ---
Elizabeth Bankowski 0 0 5,485 20,485 3,750 ---
Directors who are not employees or full-time consultants of the Company receive an annual retainer fee of $9,000, in addition to a $750 per board meeting attendance fee, and reimbursement of reasonable out-of-pocket expenses.
The Company has also adopted the 1995 Non-Employee Directors Plan for Stock in lieu of Directors Cash Retainer under which directors may elect to be paid annually, in lieu of the cash retainer for Board services, shares of common stock having a fair market value (as of the date of payment) equal to the amount of such annual retainer. This plan was not implemented with respect to the year 1995. On September 19, 1996, four non-employee directors, Henry Morgan, Jon Katzenbach, Frederick A. Miller, and Jennifer Henderson each received 524 shares of stock in lieu of the cash retainer for the period October 1996 through June of 1997 under the 1995 Non-Employee Directors' Plan for Stock in Lieu of Directors' Cash Retainer Plan.
Item 12. Security Ownership of Certain Beneficial Owners and Management
The following table sets forth certain information as of March 7, 1997
with respect to the beneficial ownership of the outstanding shares of Class
A Common Stock, Class B Common Stock and Preferred Stock by (i) all persons
owning of record, or beneficially to the knowledge of the Company, more
than five percent of the outstanding shares of Class A Common Stock,
Class B Common Stock or Preferred Stock, (ii) each director and executive
officer of the Company individually, (iii) all directors and officers of
the Company as a group and (iv) The Ben & Jerry's Foundation, Inc.
The mailing address of each of the persons shown and of the Foundation
is c/o the Company, 30 Community Drive, South Burlington, Vermont 05403-6828.
Amount of Amount of
Beneficial Beneficial Amount of
Ownership of Ownership of Beneficial
Class A Class B Ownership of
Common Stock Common Stock Preferred
Stock
Percentage
Percentage
Percentage
Number of
Number of
Number of
of Outstanding of
Outstanding of outstanding
Shares Shares (a) Shares Share (b)
Shares Shares
Ben Cohen (c) 604,373 9.6% 487,876 52.24%
-- --
Perry Odak -- -- -- -- -- --
Robert Holland, Jr. 1,596 * -- -- -- --
Fred Lager (d) 30,600 * 53,600 5.9% -- --
Jeffrey Furman (e),(f) 10,000 * 30,300 3.3% -- --
Henry Morgan 3,224 * *-- * -- --
Jerry Greenfield (e) 130,000 2.01% 90,000 9.9% --
--
Frederick A. Miller 1,124 * -- * -- --
Elizabeth Bankowski 3,134 * -- * -- --
Jon Katzenbach 524 * -- -- -- --
Jennifer Henderson 524 * -- -- -- --
Bruce Bowman 403 * -- * -- --
Frances Rathke 3,315 * -- * -- --
Putnam Investments, Inc. 472,250
6.5% -- * -- --
One Post Office Square
Boston, MA 02109
2
The Capital Group 755,500 11.9% -- ** -- --
Companies, Inc.
333 South Hope St.
Los Angeles, CA 90071
All Officers and directors
as a group (13 persons) 788,817 12.53% 661,776 72.6%
-- --
The Ben & Jerry's
Foundation, Inc.(g) -- -- -- -- 900 100%
______________________
* Less than 1%
(a) Based on the number of shares of Class A Common Stock outstanding
as of March 7, 1997. Each share of Class A Common Stock entitles
the holder to one vote.
(b) Based on the number of shares of Class B Common Stock outstanding
as of March 7, 1997. Each share of Class B Common Stock entitles
the holder to ten votes.
(c) Under the regulations and interpretations of the Securities and
Exchange Commission, Mr. Cohen may be deemed to be a parent of the Company.
(d) Mr. Lager owns these shares jointly with his wife.
(e) By virtue of their positions as two of the three current directors
of the Foundation, which has the power to vote or dispose of the Preferred
Stock, each of Messrs. Greenfield, a co-founder, Director and Vice Chairperson
of the Company, and Furman, a Director of and formerly a consultant to
the Company, may be deemed, under the regulations and interpretations of
the Securities and Exchange Commission, to own beneficially the Preferred
Stock.
(f) Does not include 210 shares of Class A Common Stock and 105 shares
of Class B Common Stock owned by Mr. Furman's wife, as to which he disclaims
beneficial ownership.
(g) While the Ben & Jerry's Foundation, Inc. is an entity legally
separate from the Company, it may be deemed to be an affiliate of the Company
under the securities laws.
Item 13. Certain Relationships and Related Transactions
Under the terms of an Amended Employment Agreement between the Company and Mr. Lager, the Company is obligated to provide Mr. Lager with (i)family health insurance coverage under the Company's regular employee health insurance plan until February, 2003(ii) to continue payments of the premiums due on Mr. Lager's life insurance policy (currently $12,335 per year) until the date when the policy becomes "self-funding", which is estimated to be December 31, 2002, and (iii) to extend the non-compete provisions for an additional three years (without any additional payment) beyond the two-year post-employment non-competition period provided for in the original Employment Agreement.
Pursuant to the terms of a Consulting Agreement dated January 17, 1991 (as amended in 1994 and 1995) Mr. Lager agreed to furnish management consulting services to the Company, upon the Company's request. Commencing in September 1995, Mr. Lager provided part-time consulting services to the Company at the rate of $8,333 per month, plus reasonable out-of-pocket expenses. In 1995 and 1996, Mr. Lager was paid $235,902 and $57,917. Mr. Lager's obligation to provide part-time consulting services to the Company under the terms of the Original Consulting Agreement, as extended by the 1994-1995 amendment, terminated on July 31, 1996. In accordance with the Agreement, Mr. Lager has agreed not to compete with the Company for a period of two years following the expiration of the Consulting Agreement on July 31, 1996.
Under the terms of a Severance and Non-Competition Agreement between the Company and Mr. Furman, dated December 31, 1990, the Company continues to provide, at no cost to Mr. Furman, family health insurance coverage under the Company's regular employee health insurance plan. This obligation will continue until March 2, 1999. In 1995 and 1996, Mr. Furman was paid $51,938 and $30,000 for consulting services in connection with his work on the Company's Russian joint venture.
Mr. Holland was hired January 30, 1995 as President and Chief Executive Officer. Under Mr. Holland's Employment Agreement which has a term of four years, Mr. Holland is entitled to a base salary of $250,000 per year, subject to increases from time to time by the Board of Directors, and an annual incentive award payable in cash or vested shares of Class A Common Stock as determined by the Compensation Committee of the Board of Directors in an amount up to but not exceeding $125,000, with all or such portion thereof to be earned on a sliding scale based upon the extent to which the Committee determines that Mr. Holland has met in each fiscal year the objectives previously established for that year by the Compensation Committee. For 1995, the Incentive Award Objectives were financial objectives and for years 1996 and beyond the Objectives were financial and non-financial in nature (i.e. Internal Culture and External Social Responsibility, etc.). Under the Company's 1985 Stock Option Plan, Mr. Holland received non-incentive stock options to purchase 180,000 shares of Class A Common Stock of the Company at an exercise price equal to the fair market value at the date of grant. The options have a term of eight years and become exercisable at the rate of 20,000 shares a year for the first four years, and thereafter at the rate of 25,000 a year so long as Mr. Holland is an employee of the Company under this Agreement, provided that, in lieu of said "regular" annual vesting of options during the fifth through eighth years, options for 25,000 shares which are at the time the latest options to become "regularly" exercisable by the passage of time become exercisable, by acceleration, upon the Committee's determination by March 15th of each year, commencing March 15, 1996, that Mr. Holland has met the Non-Financial Option Objectives previously established for that fiscal year by the Committee. As of March 28, 1996 no options had been accelerated. The agreement provides for termination of employment by the Company for cause (as defined) and also provides for termination by the Company other than for cause or by Mr. Holland for good reason (as defined), in each of which events Mr. Holland is entitled to receive for the remaining period of the four year term his base salary and an amount equal to the average Incentive Award that was earned prior to termination under the Agreement times the period remaining and all options which could have become exercisable upon "regular" annual vesting prior to the end of the four year term shall be accelerated and become vested upon such termination. The Agreement also provides that during the term and for two years thereafter Mr. Holland will not compete with the Company.
Mr. Holland resigned as President and Chief Executive Officer of the Company on October 31, 1996. On October 21, 1996, Mr. Holland and the Company entered into an Agreement regarding the termination of Mr. Holland's employment which modified the terms of his original Employment Agreement dated January 30, 1995. Under the terms of this Agreement, Mr. Holland will continue to receive his monthly salary, at the annual rate of $250,000 through January 30, 1998; receive a bonus in 1996 of $100,000; Options for an aggregate of 80,000 shares, which were granted in January 1995, and will be vested and exercisable up through April 30, 1997; all other options terminated on October 31, 1996. Participation in the Company's life insurance and health insurance plans shall continue on the current basis for the shorter of one year from October 31, 1996 or the commencement of new employment for Mr. Holland which provides him with eligibility to participate in comparable plans. Mr. Holland will remain a director of the Company until the 1997 Annual Meeting and will provide consulting services to the Company on an as needed basis. All other provisions in the Employment Agreement dated January 30, 1995, including the covenant not to compete, remain in effect.
Mr. Cohen, Chairperson and a director, has an Employment Agreement which has been extended for a term ending April 30, 1997. The Agreement provided for a base salary, which may be increased by the Board (the Board has currently fixed such base salary at $150,000), and he is entitled to an incentive bonus at the discretion of the Board (no bonus was paid in 1996). The Agreement also provides for certain medical benefits and a covenant not to compete during the term of the Agreement and for a two year period thereafter, in consideration of payment by the Company (except as otherwise provided in the Agreement) of the then-current base salary during the two-year period.
Mr. Greenfield, Vice Chairperson, and director and also a director and President of The Ben & Jerry's Foundation, has an Employment Agreement which has been extended for a term ending April 30, 1997. The Agreement provides for a base salary, which may be increased by the Board (the Board has currently fixed such base salary at $150,000), and he is entitled to an incentive bonus at the discretion of the Board (no bonus was paid in 1996). The Agreement also provides for certain medical benefits and a covenant not to compete during the term of the Agreement and for a two-year period thereafter, in consideration of payment by the Company (except as otherwise provided in the Agreement) of the then-current base salary during the two-year period.
Mr. Bowman, Senior Director of Operations and Chief Operating Officer,
has an Employment Agreement dated August 21, 1995, which has a term of
three years, expiring August 20, 1998. The Agreement provides for
an annual base salary, which may be increased by the Board (the Board has
currently fixed such base salary at $200,000), and he is entitled to an
incentive bonus, not exceeding 35% of his base salary (payable in cash
and shares of Class A Common Stock), as determined by the Chief Executive
Officer, subject to approval of the Compensation Committee. The amount
of the award for 1996 was $20,000. The Agreement also provides for
stock options on 25,000 shares of Class A Common Stock which were granted
in August, 1995, vesting over a period of six years, commencing January
1, 1997. The Agreement also provides for medical, life insurance, 401(k)plan
and other employee benefits, a covenant not to compete during the term
of the Agreement and for a two-year period thereafter, and for one year's
continuation of then-current base salary and annual incentive award at
the rates in effect on the date of termination of his employment by the
Company without cause.
Mr. Odak, Chief Executive Officer, has a three year Employment Agreement
with the Company dated December 31, 1996. Under the terms of the
Agreement, Mr. Odak is entitled to a base salary of $300,000 per annum,
subject to increases from time to time by the Board of Directors, in its
sole discretion. Mr. Odak shall receive options, which are non-statutory,
non-incentive stock options, to purchase an aggregate of 360,000 shares
of Class A Common Stock of the Company exercisable at $10.88 per share,
the fair market value on the date of grant by the Compensation Committee
of the Board of Directors under the 1995 Equity Incentive Plan.
The Employment Agreement may be terminated at any time by the Company for cause, as defined, upon written notice to Mr. Odak. If terminated for cause, the Company shall have no further obligation or liability to Mr. Odak, other than for base salary earned and unpaid at the date of termination, any options that are vested which shall continue to be exercisable for thirty days (unless such options are terminated by the vote of the Compensation Committee of the Board of Directors), and payments or reimbursement of business expenses accrued prior to the date of termination. All other options shall terminate.
The Company may also terminate the Employment Agreement other than for cause in which event, the Company shall have a continuing obligation to pay Mr. Odak his base amount at the rate in effect on the date of termination for the monthly periods specified in the Agreement, which are dependent upon the date of such termination. Additionally, the Company will continue to contribute, for the period during which the base amount is continued, the cost of Mr. Odak's participation (including his family) in the Company's group medical and hospitalization insurance plans and group life insurance plan, provided that Mr. Odak is entitled to continue such participation under applicable law and plan terms. Upon such termination, unvested options shall become exercisable to the extent so provided by the terms of the Employment Agreement.
Mr. Odak may terminate his employment with the Company for good reason, as defined (in the absence of cause), upon notice to the Company. In the event of such termination, base amount, benefits and options (including acceleration, period of exercisablilty and termination of options) shall be paid or provided in the same manner and extent as for a termination Other Than for Cause.
Mr. Odak agrees not to compete with the Company during his period of
employment and, after his employment terminates, for the greater of one
year or the period during which severance payments are made.
During the year ended December 28, 1996, the Company
purchased Rain Forest Crunch cashew-brazilnut buttercrunch candy to
be included in Ben & Jerry's Rain Forest Crunch flavor ice cream for
an aggregate purchase price of approximately $1,000,000 from Community
Products, Inc., a company of which Messrs. Cohen and Furman are the principal
stockholders and of which Mr. Cohen is also president. Mr. Lager
was a director until January 1994. The candy was purchased from Community
Products, Inc. at competitive prices and on standard terms and conditions.
Although the Company expects to purchase additional quantities of candy
from Community Products, Inc., termination of Ben & Jerry's relationship
with this supplier would not have a material effect on the Company's business.
Item 14. Exhibits, Financial Statements, and Financial Statement
Schedule, and Reports on Form 8-K
(a) List of financial statements and financial statement
schedule: Form 10-K
Page No.
(1) The following consolidated financial
statements are included in Item 8:
Consolidated Balance Sheets as of December
28, 1996 and December 30, 1995
F-2
Consolidated Statements of Operations for
the years ended December 28, 1996, December
30, 1995, and December 31,1994 F-3
Consolidated Statements of Stockholders'
Equity for the years ended December 28, 1996,
December 30, 1995 and December 31, 1994 F-4
Consolidated Statements of Cash Flows for
the years ended December 28, 1996, December 30,
1995 and December 31, 1994 F-5
Notes to Consolidated Financial Statements F-6 to
F-15
(2) The following financial statement schedule
is included in Item 14 (d) F-16
SCHEDULE II - Valuation and Qualifying
Accounts
All other schedules for which provision is
made in the applicable accounting regulations
of the Securities and Exchange Commission are
not required under the related instructions or
are inapplicable, and therefore have been omitted.
(3) The following designated exhibits are, as
indicated below, either filed herewith or have
heretofore been filed with the Securities and
Exchange Commission under the Securities Act of 1933
or the Securities Exchange Act of 1934 and are referred
to and incorporated herein by reference to
such filings.
Exhibit No.
3.1 Articles of Association, as amended, of the
Company (filed with the Securities and Commission
as Exhibit 3.1 and 3.1.1 to the Company's Registration
Statement on Form-1 (File No. 33-284) and incorporated
herein by reference).
3.1.1 Amendment to Articles of Association on June 27, 1987
(filed as Exhibit 1 to the Company's Quarterly Report
on Form 10-Q for the period ended June 30, 1987 and
incorporated herein by reference).
3.1.2 Amendment to Articles of Association on September 7,
1993 (filed as Exhibit 1 to the Company's Quarterly
Report on Form 10-Q for the period ended June 26, 1993
and incorporated herein by reference).
3.1.3 Amendment to Articles of Association on August 4, 1995
(filed as Exhibit 3.1.3 to the Company's Quarterly
Report on Form 10-Q for the period ended July 1, 1995
and incorporated herein by reference).
3.2 By-laws as amended through November 10, 1995 (filed
as Exhibit 3.2.2 to the Company's Report on Form 10-Q
for the period ended September 30, 1995 and incorporated
herein by reference).
3.2.1 Section 2 of Article 5 of the By-laws as amended on
January 18, 1996 (filed as Exhibit 3.2.1 to the
Company's Form 10-K for the year ended December
30, 1995 and incorporated herein by reference).
4.1 See Exhibit 3.1.
4.2 See Exhibit 3.2
4.3 Mortgage and Security Agreement among the State of
Vermont, the Company and the Howard Bank, N.A. (filed
as Exhibit 4.1 to the Company's Registration
Statement on Form S-1 (file no. 33-284) and
incorporated herein by reference).
4.4 Guaranty by the Company accepted by the Howard Bank,
N.A., Trustee, and Marine Midland Bank, N.A., as
amended (filed as Exhibits 4.2 and 4.2.1 to the
Company's Registration Statement on Form S-1 (file no.
33-284) and incorporated herein by reference), as
amended November 20, 1987 (filed as Exhibit 4.4 to the
Company's Registration Statement on Form S-1 (file no. 33-17516)
and incorporated by reference), as amended
January 31 and March 10, 1989 (filed as Exhibit 4.4 to
the Company's Annual Report on Form 10-K for the year
ended December 31, 1988 and incorporated herein by
reference).
4.4.1 Amendment to item 4.4 dated July 28, 1992 (filed an
Exhibit to the Company's Registration Statement on
Form S-3 (file no. 33-51550) and incorporated herein
by reference).
4.5 Loan Agreement and Amendment between the Village of
Waterbury, Vermont and the Company (filed as Exhibit
4.4 to the Company's Registration Statement on Form
S-1(file no. 33-284) and incorporated herein by
reference).
4.6 Second Mortgage and Security Agreement dated December
11,1984 between the Company and the Village of
Waterbury, Vermont (filed as Exhibit 4.5 to the
Company's Registration Statement on Form S-1 (file no.
33-284)and incorporated herein by reference).
4.7 Grant Agreement between the Secretary of Housing and
Urban Development and the Village of Waterbury,
Vermont dated September 15, 1984 (filed as Exhibit 4.6
to the Company's Registration Statement on Form S-1
(file no.33-284) and incorporated herein by
reference).
4.8 Form of Class A Common Stock Certificate (filed as
Exhibit 4.8 to the Company's Registration Statement on
Form S-1 (file no. 33-17516) and incorporated herein
by reference).
4.9 Form of Class B Common Stock Certificate (filed as
Exhibit 4.9 to the Company's Registration Statement on
Form S-1 (file no. 33-17516) and incorporated herein
by reference).
4.10 Omitted.
4.11 Senior Note Agreement dated as of October 13, 1993
between Ben & Jerry's Homemade, Inc. and The Travelers
Insurance Company and Principal Mutual Life Insurance
Company (filed as Exhibit 1 to the Company's Quarterly
Report on Form 10-Q for the period ended September 25, 1993
and incorporated herein by reference).
The registrant agrees to furnish a copy to the Commission
upon request of any other instrument with
respect to long-term debt (not filed as an exhibit),
none of which relates to securities exceeding 10% of
the total assets of the registrants.
10.1 Employment Agreement between Bennett R. Cohen and
the Company (filed as Exhibit 10.1 to the Company's
Registration Statement on Form S-1 (file no. 33-284)
and incorporated herein by reference).
10.1.1 Amendment to Employment Agreement dated as of March
27,1991 (filed as Exhibit 10.1 to the Company's
Registration Statement on Form S-1 (file no. 33-284)
and incorporated herein by reference).
10.1.2 Amendment to Employment Agreement dated as of May 1,
1995 (filed as Exhibit 10.1.2 of the Company's
Form 10-K for the year ended December 30, 1995
and incorporated herein by reference).
10.2 Employment Agreement between Fred Lager and the
Company(filed as Exhibit 10.2 to the Company's
Registration Statement on Form S-1 (file no. 33-284) and
incorporated herein by reference).
10.2.1 Amendment to Employment Agreement dated as of December
31, 1990 (filed as Exhibit 10.2.1 to the Company's
Annual Report on Form 10-K for the year ended December
29, 1990 and incorporated herein by reference).
10.2.2 Consulting Agreement between Fred Lager and the
Company dated as of January 17, 1991 (filed as Exhibit
10.2.2 to the Company's Annual Report on Form 10-K for the
year ended December 18, 1991 and incorporated
herein by reference).
10.2.3 Amendment to Consulting Agreement between Fred Lager
and the Company dated as of July 1, 1994 (filed as
Exhibit 10.2.3 to the Company's Annual Report on Form
10-K for the year ended December 31, 1994 and
incorporated herein by reference).
10.2.4 Amendment to Consulting Agreement between Fred Lager
and the Company dated as of January 1, 1995 (filed as
Exhibit 10.2.4 to the Company's Annual Report on Form
10-K for the year ended December 31, 1994 and incorporated
herein by reference).
10.3 Employment Agreement between Charles Lacy and the
Company dated August 18, 1994 (filed as
Exhibit 10.3 to the Company's Annual Report on Form
10-K for the year ended December 31, 1994 and
incorporated herein by reference).
10.4 Employment Agreement dated May 1, 1995 between
Jerry Greenfield and the Company (filed as
Exhibit 10.4 of the Company's Form 10-K for
the period ending December 30, 1995 and
incorporated herein by reference).
10.5 Settlement Agreement dated March 20, 1985 between the
Company and Haagen-Dazs, Inc. (filed as Exhibit 10.8
to the Company's Registration Statement on Form S-1
(file no. 33-284) and incorporated herein by
reference).
10.6 Omitted.
10.7 License Agreement between the Company and L.S. Heath &
Sons, Inc. (filed as Exhibit 10.12 to the Company's
Annual Report on Form 10-K for the year ended December
31, 1986 and incorporated herein by reference).
10.8 Distribution Agreement between the Company and
Dreyer's Grand Ice Cream, Inc. dated January 6, 1987
(filed as Exhibit 10.13 to the Company's Annual
Report on Form 10-K For the year ended December 31,
1986 and incorporated herein by reference), as amended
as of January 20, 1989 (filed as Exhibit 10.14 to the
Company's Annual Report on Form 10-K for the year
ended December 31, 1988 and incorporated herein by
reference).
10.8.1 Amendment to Item 10.8 dated August 31, 1992 (filed as
Exhibit 28.1 to the Company's Registration Statement
on Form S-3 (file no. 33-51550) and incorporated
here-in by reference).
10.8.2 Amendment to Item 10.8 dated April 18, 1994 filed as
Exhibit 2 to the Company's Quarterly Report on Form
10-Q dated March 26, 1994 and incorporated here-in by
reference).
10.8.3 Subdistribution Agreement between the Company and
Dreyer's Grand Ice Cream, Inc. dated February 7, 1994
(filed as Exhibit 1 to the Company's Quarterly Report
on Form 10-Q dated March 26, 1994 and incorporated
here-in by reference.)
10.8.4 Amendment to Item 10.8.3 dated October 27,
1995 (filed as Exhibit 10.8.4 to the Company's Form 10-K
for the period ending December 30, 1995 and incorporated herein by
reference).
10.9 License Agreement between the Company and Jerry Garcia
and Grateful Dead Productions, Inc. dated July 26,
1987(filed as Exhibit 10.15 to the Company's
Registration Statement on Form S-1 (file no. 33-17516)
and incorporated herein by reference).
10.10 Omitted.
10.11 Area Franchise Agreement between the Company and Ben &
Jerry's of Indiana Inc. dated November 18, 1987 (filed
as Exhibit 10.20 to the Company's Registration
Statement on Form S-1 (file no. 33-17516) and
incorporated herein by reference).
10.12 Omitted.
10.13 Franchise Agreement between the Company and Ben &
Jerry's of California, Inc. dated June 13, 1988 (filed
as Exhibit 10.21 to the Company's Annual Report on
Form 10-K for the year ended December 31, 1988 and
incorporated herein by reference).
10.13.1 Amendment to 10.13 effective December 17, 1990 (filed
as Exhibit 10.13.1 to the Company's Annual Report on
Form 10-K for the year ended December 25, 1993 and
incorporated herein by reference).
10.13.2 Amendment to 10.13 dated as of March 20, 1992 (filed
as Exhibit 10.13.2 to the Company's Annual Report on
Form 10-K for the year ended December 25, 1993 and
incorporated herein by reference).
10.14 Area Franchise Amended and Restated Agreement between
the Company and Ben & Jerry's West Coast, Inc. dated
March 27, 1992 (filed as Exhibit 10.13.2 on Form 10-K
for the year ended December 25, 1993 and incorporated
herein by reference).
10.15 Franchise Agreement between the Company and BJ O/R, a
California limited partnership, dated June 9, 1993
(filed as Exhibit 2 to the Company's Quarterly Report
on Form 10-Q for the period ended June 26, 1993 and
incorporated herein by reference).
10.16 Omitted.
10.18 Manufacturing and Warehouse Agreement between the
Company and Edy's Grand Ice Cream, a subsidiary of
Dreyer's Grand Ice Cream, Inc. dated April 5, 1989
(filed as Exhibit 10.18 to the Company's Annual Report
on Form 10-K for the year ended December 30, 1989 and
incorporated herein by reference).
10.18.1 Amendment to Item 10.18 dated September 18, 1992
(filed as Exhibit 10.18.1 to the Company's Annual
Report on Form 10-K for the year ended December 25,
1993 and incorporated herein by reference).
10.18.2 Amendment to Item 10.18 dated November 12, 1992(filed
as Exhibit 10.18.2 to the Company's Annual Report on
Form 10-K for the year ended December 25, 1993 and
incorporated herein by reference).
10.18.3 Amendment to Item 10.18 dated September 2, 1994 (filed
as Exhibit 1 to the Company's Quarterly Report on Form
10-Q for the quarter ended September 24, 1994 and
incorporated herein by reference).
10.19 1986 Restricted Stock Plan (filed as Exhibit 10.19 to
the Company's Annual Report on Form 10-K for the year
ended December 30, 1989 and incorporated herein by
reference).
10.20 1986 Employee Stock Purchase Plan (filed as Exhibit 4
to the Company's Registration Statements on Form S-8
(file nos. 33-9420 and 33-17594) and incorporated
herein by reference).
10.20.1 Amendment to Employee Stock Purchase Plan dated on
August 4, 1995 (filed as Exhibit 10.20.1 on Form 10-Q
for the period ended July 1, 1995 and incorporated
herein by reference).
10.21 1985 Stock Option Plan (filed as Exhibit 10.21 to the
Company's Annual Report on Form 10-K for the year
ended December 30, 1989 and incorporated herein by
reference).
10.21.1 1994 Amendment to 1985 Stock Option Plan (filed as
Exhibit 10.21.1 to the Company's Annual Report on Form
10-K for the year ended December 30, 1994 and
incorporated herein by reference).
10.22 Ben & Jerry's Homemade, Inc. Employees' Retirement
Plan as amended (filed as Exhibit 10.22 to the
Company's Annual Report on Form 10-K for the year
ended December 30, 1989 and incorporated herein by
reference).
10.22.1 Amendment to Item 10.22 dated January 1, 1990 (filed
as Exhibit 10.22.1 to the Company's Report on Form
10-K for the year ended December 29, 1991 and
incorporated herein by reference).
10.22.2 Amendment to Item 10.22 dated June 28, 1990 (filed as
Exhibit 10.22.2 to the Company's Report on Form 10-K
for the year ended December 25, 1993 and incorporated
herein by reference).
10.22.3 Amendment to Item 10.22 dated January 1, 1991 (filed
as Exhibit 10.22.3 to the Company's Report on Form
10-K for the year ended December 25, 1993 and
incorporated herein by reference).
10.23 1991 Restricted Stock Plan (filed as Exhibit 10.23 to
the Company's Report on Form 10-K for the year ended
December 25, 1993 and incorporated herein by
reference).
10.24 Severance/Non-Competition Agreement dated as of
December 31,1990 between Jeffrey Furman and the
Company (filed as Exhibit 10.24 to the Company's
Report on Form 10-K for the year ended December 25,
1993 and incorporated herein by reference).
10.25 Omitted.
10.26 Directors and Officers Liability Insurance Policy,
Binder dated February 24, 1996 (filed herewith).
10.27 1992 Non-employee Directors' Restricted Stock Plan
(filed as Exhibit 10.27 to the Company's Annual Report
on Form 10-K for the year ended December 25, 1993 and
incorporated herein by reference).
10.28 Employment Agreement between Robert Holland Jr. and
the Company dated January 30, 1995, (filed as Exhibit
10.28 to the Company's Report on Form 10-K for the
year ended December 31, 1994 and incorporated herein
by reference).
10.28.1 Amendment to Employment Agreement between Robert
Holland, Jr. and the Company (filed as Exhibit 10.28.1
to the Company's Form 10-Q for the period ended
September 28, 1996 and incorporated herein by
reference).
10.29 1995 Equity Incentive Plan (filed as Exhibit
10.29 to the Company's Quarterly Report on
Form 10-Q for the period ended July 1, 1995 and incorporated
herein by reference).
10.30 Non-Employee Director's Plan For Stock In Lieu of
Directors' Cash Retainer Dated August 4, 1995 (filed
as Exhibit 10.30 to Form 10-Q quarter ended July 1,
1995 and incorporated herein by reference).
10.31 Employment Agreement dated August 21, 1995 between the
Company and Bruce Bowman (filed as Exhibit 10.31 to
the Company's Form 10-K for the year ended December
30, 1995 and incorporated herein by reference).
10.32 Lease dated February 1, 1996 between the Company and
Technology Park Associates, Inc. (filed as Exhibit
10.31 to the Company's Form 10-K for the year ended
December 30, 1995 and incorporated herein by
reference).
10.33 Employment Agreement dated December 31, 1996 between
the Company and Perry D. Odak (filed herewith).
11.0 Statement Re: Computation of Per Share Earnings (filed
herewith).
21.1 Subsidiaries of the registrant as of December 28,1996
(filed herewith).
23.0 Consent of Ernst & Young LLP (filed herewith).
27.0 Financial Data Schedule (filed herewith).
(b) No Current Reports on Form 8-K were filed during
the fourth quarter of 1996
Pursuant to the requirements of Section 13 or 15(d) of
the Securities Exchange Act of 1934, the Company has duly
caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
BEN & JERRY'S HOMEMADE, INC.
Dated:
March 27, 1997 By: /s/ Frances Rathke
Frances Rathke
Chief Financial Officer
Pursuant to the requirements of the Securities Exchange
Act of 1934, this report has been signed below by the
following persons on behalf of the Company and in the
capacities and on the date indicated.
March 27, 1997 /s/ Elizabeth Bankowski
Elizabeth Bankowski
Director, Director of Social Mission
Development
March 27, 1997 /s/ Bennett R. Cohen
Bennett R. Cohen
Director and Chairperson
March 27, 1997 /s/ Jeffrey Furman
Jeffrey Furman
Director
March 27, 1997 /s/ Jerry Greenfield
Jerry Greenfield
Director and Vice Chairperson
March 27, 1997 /s/ Jennifer Henderson
Jennifer Henderson
Director
March 27, 1997
Robert Holland Jr.
Director
March 27, 1997 /s/ Fred E. Lager
Fred E. Lager
Director
March 27, 1997 /s/ Frederick A. Miller
Frederick A. Miller
Director
March 27, 1997 /s/ Henry Morgan
Henry Morgan
Director
March 27, 1997 /s/Perry D. Odak
Principal Executive Officer
March 27, 1997 /s/ Frances Rathke
Frances Rathke
Principal Financial Officer and
Principal Accounting Officer
ANNUAL REPORT ON FORM 10-K
ITEM 8, ITEM 14(a)(1) and (2),(c)and(d)
LIST OF FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULE
CERTAIN EXHIBITS
FINANCIAL STATEMENT SCHEDULE
YEAR ENDED DECEMBER 28, 1996
BEN & JERRY'S HOMEMADE INC.
SOUTH BURLINGTON, VERMONT