May 27, 2015
Since the very beginning, Ben & Jerry’s has been a company with a passion for social justice. We’ve advocated for a broad range of causes over the years, and climate change is one we take particularly seriously. While we’ve been working tirelessly at cleaning up our own act and spreading the word around the world, we recognize that there’s power in numbers and know that our passionate fans hold the greatest potential for positive change.
2015 is a critical year for climate change. Later this year, leaders from around the world will gather in Paris, France for the UN Climate Summit— a meeting we hope will produce a legally binding agreement to keep global warming in check.
If it’s melted, it’s ruined.
We created a flavor to bring attention to this historic issue and to send out our own SOS for our planet. It's called Save Our Swirled, featuring raspberry ice cream, marshmallow and raspberry swirls, plus dark and white fudge ice cream cones. It’s unlike any Ben & Jerry’s flavor before it. In the words of Chris Rivard, the Flavor Guru behind Save Our Swirled, “It’s sweet and refreshing with a chocolatey finish; truly a great flavor.”
But how do we tell the climate change story using ice cream? Dig out a chunky spoonful and you can’t help but notice the unique dark and white fudge ice cream cones that appear to be melting. Our stance on climate change and our ice cream is one in the same: If it's melted, it's ruined! Save Our Swirled is more than just our newest “swirled-class” flavor: it’s a climate change message you can’t ignore.
Three, two, one, blastoff!
We were thrilled to be hosted by Tesla Motors, the innovative and progressive electric car manufacturer, for the official launch of the Save Our Swirled flavor. Tesla’s Model S is powering our US-based Save Our Swirled Tour, aimed at bringing climate action – and free ice cream! – to people’s doors all across the country in partnership with Avaaz.
We are encouraging our fans in more than 35 nations around the world to take action and ensure that the UN climate talks in Paris end in success, with a plan for real and urgent action on climate change. Join Ben & Jerry's, our friends at Avaaz, and millions of citizens from around the world in demanding action from our nation’s leaders. Add your voice to their petition and help them deliver the loudest message yet. A global shift to 100% clean energy by 2050 and complete phase-out of carbon pollution isn’t just nice, it’s a necessity.
Now available worldwide, look for Save Our Swirled in pints or at your local Scoop Shop!