The Story Under the Lid
Flavor Guru For A Day
In 2001, New York Times reporter Abby Ellin visited Ben & Jerry’s HQ in Burlington, VT for a ‘familiarization tour’ with several other journalists. One special item on the agenda was a meeting with the Flavor Gurus in our R&D lab for some hands-on flavor development. Each reporter worked with a Guru to invent their very own flavor. And although the recipe for Abby’s flavor was never committed to memory, her unforgettable flavor name certainly stuck: Karamel Sutra®!
With Abby’s permission, Karamel Sutra® joined our special collection of 2002 Core Concoction™ flavors. With its velvety core of soft caramel encircled by chocolate & caramel ice creams with fudge chips, this stuff was made for pint-tunnelers everywhere. So whether you dig straight down the core or mix a bit of everything in each bite, tip your spoon to Abby and our Flavor Gurus as you savor this sultry blend.
In 2001, New York Times reporter Abby Ellin visited Ben & Jerry’s with several other journalists on a “familiarization tour.” One event on the agenda was a meeting with R&D to experience flavor development. Each reporter worked with a flavor developer to create their own unique flavor. While the original flavor Abby created may not have been memorable, her name for her flavor certainly was... Karamel Sutra™. With Abby’s permission, Karamel Sutra™ became one of our 2002 Core Concoction™ flavors.