Our 30-minute guided ice cream factory tour is fun and educational for all ages. We offer guests the opportunity to learn about our ice cream manufacturing process and explain how we incorporate values-led decisions that drive our business. We know that getting your favorite flavor or trying a new one is priority at the factory, so our full service scoop shop menu includes special items (hello, Vermonster!) as well as traditional favorites (like waffle cones and hot fudge sundaes!). Can’t decide? Our scoopers are equipped to offer suggestions and sample tastes.
Gift items from hats to t-shirts, beach towels to flavored lip balms, and oodles more of all things Ben & Jerry’s can found in our Gift Shop. Cap off your visit with a stop in our Flavor Graveyard to pay your respects to our dearly de-pinted, retired flavors. We hope to see you soon at the factory! There’s also a lot of other great attractions in Vermont— especially at the height of foliage season in the fall.
Open year round, with the exception of Thanksgiving, Christmas and New Years Day, with extended hours from June - October.
Manufacturing days are Monday - Friday. The schedule can change without advanced warning.
October 21th thru June 27th
10:00a.m. - 6:00p.m.
Last tour leaves at 5:00.
November 26, 2015 - CLOSED Thanksgiving Day
December 24, 2015 - last tour leaves at 2:00, close at 3:00
December 25, 2015 - CLOSED Christmas Day
January 1, 2016 - CLOSED New Years Day
June 28th thru August 15th
9:00a.m. - 9:00p.m.
Last tour leaves at 8:00.
August 16th thru October 20th
9:00a.m. - 7:00p.m.
Last tour leaves at 6:00.
Please call 866-258-6877 for the most updated info.
Tickets are sold daily on a first-come, first-serve basis.
Reservations are not required for less than 10 people. Tour capacity is 40.
Cost is $4 adult, $3 senior.
Kids 12 and younger are free.
VISA, Mastercard, American Express, Discover, checks or cash.
Scroll down for Group Tour information.
Guest Services: Handicapped parking. ADA accessible. Wheelchairs available for on-site use; please come inside to the ticket desk to borrow a wheelchair. Tour movie is open captioned. International language assistance: Multiple language versions of the tour script are available upon request at the tour ticket desk. Onsite Area information booth stocked full of brochures, maps and local happenings.
Lost & Found: All found items are taken to the gift shop register and logged. Please call 802-882-2035 to inquire about a lost item.
Pet Policy: Service dogs only. During the warmer seasons please take into consideration that the duration of a typical visit is 1.15 hours. We ask you do not leave your pet in the car unattended.
Smoking: We are a tobacco-free site.
Seasonal picnic area and playground.
Hearing assistance available.
Group Tour Information
We do not accept same day reservations or reservations for fewer than 10 people. Reservations are not required. If you are unable to make a reservation you are welcome to come by and purchase tickets for the next available tour time that can accommodate the number of people in your group.
The cost is $4 adult, $3 senior. Kids 12 and younger are free. Escort and driver receive a free tour and cone coupon. For US student groups grades K-12 and non profit 501c3 groups the cost for the tour is $2.00 over age 12.
To make a reservation, please call Monday-Friday 802-882-2040 or email Amy W.
Before or after your tour we invite you to shop all things Ben & Jerry's in our Gift shop. Choose from beach towels, flavor lip balms, travel mugs, t-shirts, stickers, hats, pint coozies and pint locks as well as pint certificates that travel much better than actual pints! For phone orders please call 802-882-2035
Our full service scoop shop offers your favorite flavor(s) served in cups, cones, milkshakes, sundaes with all the toppings, including our mini-Vermonster and Vermonster. For special occasions we have ready-to-go ice cream cakes.
Directions & Parking
Physical address: 1281 Waterbury-Stowe Rd Waterbury, VT 05676
Driving directions: Take exit 10 off of I-89 in Vermont. Go 1 mile north on Route 100 toward Stowe. Factory is located on the left.
Parking: Onsite parking is available in the lower parking area as well as the upper, upper parking area near the playground and Flavor Graveyard. At the top of hill once you enter the site the drop-off area is at the end of the covered boardwalk. Handicapped, RV & coach parking are marked and located to the immediate left of the drop off area. During the summer and fall, staff parking attendants will greet RVs and coaches. There is no overnight parking available.
February 27, 2016
Yes, everywhere except the glassed-in mezzanine. You tour guide will remind you when photos and video are not allowed.
Yes, a sample of the day is included in the factory tour. Additional taste test-sized samples are offered in the scoop shop upon request to help you decide which flavor you would like to enjoy.
No. Purchasing a ticket for a specific time saves you a spot on that tour. We ask that you please arrive in the tour lobby a few minutes before the start of the tour.
No. We only accept reservations for groups of 10 or more.
No, tickets are sold on a first-come, first-serve basis daily. You can, however, purchase tickets earlier in the day for a tour time that is later in the same day, which will allow you to leave for an extended period of time and return for your specified tour time.
Yes, from our glassed-in mezzanine.
No, you may visit it any time at your leisure. It is located up the hill, behind the plant, to the far left of the playground. It’s a bit of a walk, but worth it!
No. It is room temperature.
Yes. You can use the elevator.
Not much. The tour route takes you upstairs to the Cow Over the Moon Theater, the glassed-in mezzanine then downstairs to the Flavo-Room.
The tour remains the same, except you will not see any product or employees on the manufacturing floor. Your tour guide will narrate a video that explains the ice cream making process.
You sure do!
Please advise your scooper or tour guide and they will accommodate as best we can.
Visit Vermont Links
Waterbury is home to Green Mountain Coffee Café & Visitor Center, Cabot Cheese Annex store, Cold Hollow Cider Mill and a host of restaurants to please all appetites. For more information visit www.discoverwaterbury.com.
Other Resources:Vermont Attractions Association Vermont Chamber of Commerce Visit Vermont Stowe Area Attractions Waterbury Tourism Council Lake Champlain Regional Chamber of Commerce Vermont Convention Bureau