The Story Under the Lid
Thrilling a Finicky Town
If you can make it in New York, you can make it anywhere, right? Well, in 1985, a food pundit for New York Magazine named Gael Greene wrote a review of Ben & Jerry’s ice cream, stating: “The ice cream is pleasant enough, but not thrilling, and the chips and bits seem rather sparse.” Ben, having little taste for negative press, decided to create a flavor tailor-made for the New York state of mind.
Ben’s new recipe called for an intensely rich chocolate syrup to be pumped into our classic chocolate ice cream mix, plus enough add-ins to fill a skyscraper: pecans, walnuts, chocolate covered almonds, white chocolate chunks and dark chocolate chunks. Altogether, this special blend contained 40% more chunks than any other Ben & Jerry’s flavor, making it by far the most expensive product we’ve ever made. And since the flavor was inspired by a town that spares no expense, we had a hunch these chunks would hit the big time.
A Taste for Every Town
After a super launch for the NYC market in 1985, Ben’s chunky-chic blend spread far beyond the big city. And ever since, chocolate fanatics everywhere have voted with their spoons to make New York Super Fudge Chunk® one of our most popular flavors—proving that no matter where you live, you can go big AND go home!