Trending or Ending?
If you’re like us, you probably like to keep your finger on the pulse. You've gotta know if last week’s celebrity gossip is still relevant, or if there’s something new to dish about. Are flower crowns still in? What about collecting vinyl records? Where are we on cutoffs?
Around here, the trends we’re into are of the food variety. We’re pretty sure ice cream will never go out of style (whew!), but the flavors and textures that are in vogue sure do. Next time you’re at the checkout at your grocery store, take a gander at the covers of the food magazines. Notice anything? Usually they’re all touting the same food trends – the ones that you eventually see popping up in the aisles.
“We’re Ahead of All of It.”
According to Flavor Guru and “angry chef” Eric Fredette, when he and the team go after a trend, they’re sure to be way out in front of it. So far in front of it that by the time it lands on the covers of the magazines at the checkout, it’s already in pints in the freezer section, ready for you to grab and gobble (maybe with a quick photo shoot for Instagram in between). That’s no coincidence – that’s a lot of intense research on the cutting edge of dessert trends.
So, What’s Hot, What’s Not?
We asked our Flavor Gurus what’s hot right now in desserts, and what trends are falling by the wayside. Here’s what we found:
Throwback flavors like this one are having a happy resurgence. Want to try it? Check out the vanilla malt ice cream in Chubby Hubby.
Fresh, small-batch donuts had their day in the sun, but they seem to be on their way out now. Better make yourself a donut ice cream sandwich before it’s too late!
Red Velvet Cake: NOT
There was a time when red velvet cake was all but unavoidable in grocery stores and on dessert menus. Today it’s a bit past its prime, but have no fear, the Ben & Jerry’s version isn’t going anywhere.
Remember when there was a cupcake shop on practically every street corner in America? We’re sorry to say, cupcake lovers, but America is #overit.
Bourbon and whiskey: HOT
Dark liqueurs are having a moment right now – so much so that there are rumors of a whiskey shortage on the horizon. Better stock up!
Non-traditional ice cream flavors: HOT
Think: lavender, green tea, and avocado. They aren’t the first ice cream flavors you think of, but they sure are popular with trendsetters.
Not a week goes by that you don’t hear about a crazy, over-the-top bacon recipe. But if you’re hoping for a bacon Ben & Jerry’s flavor, you might be sadly disappointed by our commitment to Kosher (i.e. bacon-less) pints.
Acai berries: WARM
There was a time when everyone we knew was struggling with how to pronounce this South American fruit. If you haven’t figured it out, don’t stress; it’s on its way out anyway.
For a while, pomegranates were nearly inescapable in the food world. Now that they’re off trend, though, you’ll have to get your fix at your local Scoop Shop with a Super Pomegranate smoothie.
Craft beer: HOT
Somehow the craft beer craze is making its way into the dessert world – and vice versa. Hello, New Belgium Chocolate Chip Cookie Dough Ale.
Cake pops: NOT
We can’t figure out why these bite-sized cake balls on a stick ever became popular, but we’re okay with their heading for the door.
Rainbow foods: HOT
We’re not sure why rainbow bagels, cakes, sushi rolls, and pancakes ever became a thing, but we don’t hate it. Color us inspired.
Nostalgia-inspired foods: HOT
Foods that remind us of our childhood favorites are all the rage. Want to feel like you’re watching Saturday morning cartoons with a bowl of soggy cereal in 1984? There’s a donut and a fudge and a pudding for that.
Vegan stuff: HOT
Vegan versions of classic foods are trending hard right now. Like vegan bacon. And vegan cheesecake. And, oh yeah, vegan Ben & Jerry’s Non-Dairy.