June 17, 2015
The long-standing Ben & Jerry’s motto of “If it’s not fun, why do it?” also applies to the art, science, and, ahem, spectacle of combining new ingredients to send taste buds spinning. Our commitment to flavor innovation isn’t without risk. But turning out oddball flavors isn’t embarrassing, it’s the proof that we’re not afraid to stick our spoons out there. Here’s our list of the top 10 weirdest Ben & Jerry’s flavors we’ve ever created:
10. Peanuts! Popcorn!
Back when you couldn't get a pint of Ben & Jerry's in the theater, we brought the theater to the pint. A blockbuster in vision, the Peanuts! Popcorn! mixture of caramel ice cream with white fudge-covered caramel popcorn, toffee-coated peanuts and a caramel swirl hit the cutting room floor after a year of national release.
9. Peanut Butter and Jelly
There are very few things in the kitchen as simple and satisfying as a good old PB&J. Recreating this sandwich combo into ice cream form, however, was neither simple nor satisfying. This flavor lasted just one year before it flopped.
8. Boston Cream Pie
Our first case of an ice cream that dreamed it was another desert. We value big ambitions here at Ben & Jerry’s, so when a flavor profile says we should combine actual yellow cake pieces and pastry cream with Boston Cream Pie Ice Cream all in one pint, who are we to say no?
7. Wavy Gravy
Really, any flavor inspired by a politically active clown ought to be weird. Part of a flavor era inspired by actual nuts, Wavy Gravy delivered an odd but evocative combo of cashew Brazil nut ice cream with a chocolate hazelnut fudge swirl and roasted almonds for 8 long years.
6. Chubby Hubby
When two office pranksters convinced a Ben & Jerry’s-obsessed co-worker that this flavor existed, they allayed their guilt by whipping up an actual batch of Chubby Hubby. When they sent us a letter sharing their story, we clearly had to make their prank a delicious reality. The combination of vanilla malt ice cream with peanutty fudge-covered pretzels with fudge and peanut buttery swirls was so good it immediately became a fan-favorite. Proving that fact is stranger than fiction… or wait is it the other way around?
5. Urban Jumble
Some folks hear total chaos in the city. Others hear a symphony. Where does Urban Jumble’s bizarre amalgamation of Coconut Almond Fudge Chip and New York Super Fudge Chunk fall between these two polar opposites? Hard to say, since this mixed up flavor lasted just one year.
4. Oh Pear
Some fruits just aren’t meant to be the star of a flavor, and adding in a hint of almond and light fudge swirl took this one over the top. After less than a year it went, ahem, pear-shaped.
3. Dastardly Mash
It’s safe to say the Ben in Ben & Jerry’s has some good ideas, and Dastardly Mash was one of them. The demise of this 12-year-old flavor is still a topic of debate between our two founders, and is the subject of plenty of comment across the Internet. Another flavor featuring multiple nuts, it was, and seems to be still, the only one featuring raisins too.
2. Miz Jelena’s Sweet Potato Pie
Another case of dessert identity crisis, Miz Jelena’s Sweet Potato Pie was our attempt to recreate a treasured southern side dish as a delectable pint. But we may have reached a little too far, and this ginger ice cream with a fudge swirl didn’t stick.
1. Schweddy Balls
Alec Baldwin’s SNL turn as Pete Schweddy was fodder beyond belief for a seasonal flavor that went hot off the shelves. Was it the vanilla ice cream with a hint of rum, loaded with fudge-covered rum and malt balls? Or a classic skit that played out every possible below-the-belt double entendre? It’s probably just that, as Pete said, “No one can resist my Schweddy balls.”
Vote to resurrect a flavor
That’s our list…for now. Is your favorite Ben & Jerry’s flavor in the Flavor Graveyard? Have no fear, vote to resurrect it here!
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