Flavor Gurus

Our Flavor Gurus boldly go where no ice cream makers have gone before. From potato chips to passion fruit, no ingredient goes unconsidered for the next irresistible, completely unexpected Ben & Jerry’s flavor.

Ingredients in bowls on a table

Flavor Gurus are architects of euphoria. Designers of dessert destinies. Masters of the munchies. Every chunk and swirl has a story, and Flavor Gurus are the authors. They’re mad scientists, foodie chefs, and everything in between. When they’re not churning up new and exciting flavors to delight our fans, they’re exploring the newest food trends and pondering ice cream’s tastiest conundrums — like how to get even more chunks into every bite.

How A Dream Becomes a Pint

How do the Flavor Gurus take a delicious idea and churn it into a taste bud-pleasing ice cream flavor that fans flock to? We’re glad you asked.

There are a lot of routes to the great state of ice cream perfection. The Flavor Gurus may start with an idea for a flavor profile — like making an ice cream version of one of their favorite desserts (think: Strawberry Cheesecake and Cannoli) — and work backwards to ice cream-ify it. The trick here is to deliver the experience of the original dessert, from flavor to texture and even smell, all elevated to ice cream deliciosity.

Or they may start with an ice cream base flavor they know fans love — like chocolate or sweet cream — and then mix in the most exciting chunks and swirls they can dream up. For Netflix & Chilll’d for example, they started with peanut butter ice cream — off to a good start — and then added pretzels and fudge brownies for a soft and crunchy, sweet and salty flavor that keeps you on your toes with every bite.

And sometimes the Flavor Gurus wake in the middle of the night, startled by the intensity of an idea that’s so innovative — so boldly outside the box — that the world might not be ready for it. And that’s when we get completely new creations like Cores pints, Topped pints, or Doggie Desserts. Their genius knows no bounds, and we thank them for their service to dessert decadence every day. We raise a spoon to you, Flavor Gurus!

Think you have an idea for the next great Ben & Jerry’s flavor? We want to hear about it!