So Nice We Did It Twice
We just couldn’t help ourselves. It was so much fun teaming up with New Belgium Brewing last year on our ridiculously delicious Salted Caramel Brownie Ale that we’re doing it again.
Get your bottle-openers ready and say hello to Chocolate Chip Cookie Dough Ale. When did you last meet a full-bodied blonde ale that uses chocolate chip cookies for inspiration? Now you have.
Yes, you heard right: we created a beer inspired by cookie dough. And it’s amazing.
Changing the World
Of course, at Ben & Jerry’s, we love surprising flavor combinations.
What maybe shouldn’t come as any surprise is that we and New Belgium aren’t interested in merely making beer-fanatics’ taste buds explode. As fellow B-Corps, we also want to change the world. Or in this case, stop the world from changing.
Climate change, sad to say, is only getting worse, so, as we did last year, we’re partnering with Protect Our Winters (POW) to find a solution and put it into action. A portion of the proceeds from Chocolate Chip Cookie Dough Ale will go to POW to help with their mission.
POW was founded by pro snowboarder Jeremy Jones when he started to realize that some of his favorite places to shred were low on snow. He decided to do something about it before it was too late.
It’s a presidential election year, which means we’ll have a new president soon—and the chance at a fresh start. But before the next president is sworn into office, you can expect to start seeing articles and reports pop up everywhere about his or her first 100 days in office. Everybody loves to speculate on what the president might be able to get done right out of the gate to set the tone for his or her presidency.
Ben & Jerry’s, New Belgium, and POW, inspired by that example, are planning on engaging all of us, and the outdoor-sports community in particular, to imagine what the new president should do to fight climate change in the first 100 days.
And then we’re going to put the pressure on to make those solutions a reality. Because we’re running out of time.
So what can you do, other than enjoy this latest tasty New Belgium concoction all winter long? (Trust us: you’re going to want to do that!)