A New Flavor ‘For The People’ – Literally!
Join Us for the Big Reveal

Sometimes when we’re passionate about something, we express it through ice cream. It’s our own special way of showing how much we care—we put all that passion and energy into creating a new concoction of creamy, chunky goodness churned for a cause.

We’re Doing It Again 

If you haven’t noticed, we’re all fired up about our democracy. So we’re adding a new flavor to our family that is dedicated to spreading the message! And not just any flavor – a delicious flavor with a powerful message about our less-than-sweet democracy. The flavor is still under wraps, but we can tell you all about the issue that inspired us to create it.

Is It Sour?!

No, the flavor’s not. But it’s no secret that our democracy has gone a little sour. Huge groups of Americans face incredible barriers to voting – like voter ID laws that disproportionately keep African-Americans and other minorities from casting their ballots, confusing registration processes, and shortened early voting periods. On top of that, big money donations from corporations and wealthy elites are drowning out the voices of average Americans.

It’s Not Fair…

…and it’s not what our democracy should look like. At it’s core, a true democracy should serve everyone’s interests, not just the wealthy few. And the only way we can know what those interests are is by ensuring everyone can easily cast their vote and make their voice heard. Plus, getting rid of the big money that seeks to drown out the voices of the people in our elections certainly wouldn’t hurt either.

Will There Be a Party?

Well, if you know us, you know we know how to party. So yes, there will be a day of activism for democracy in Raleigh, North Carolina on May 17^th, featuring inspiring words from the Reverend Dr. William J. Barber II, president of the North Carolina NAACP. Get loud, make your voice heard, and be among the first to try our newest ice cream flavor. Score!

The Details:

WHO: You! With Ben & Jerry’s and the North Carolina branch of the NAACP
WHAT: A Day For Democracy! Ben & Jerry’s launches their newest flavor alongside Reverend Barber and the NAACP, highlighting the issues facing our democracy
WHEN: May 17^th, 11:00 am
WHERE: Greek Bowl at North Carolina Central University, Durham, NC (just west of the James E Shepard Memorial Library) 
BENEFITS:  This flavor will benefit the North Carolina NAACP, an organization dedicated to ensuring the political, educational, social and economic equality of rights of all persons and eliminating racial hatred and discrimination.

Interested?

Even if you can’t make the trek to North Carolina, join the event on Facebook and we’ll broadcast live a first taste of The New Flavor, as well as some sure-to-be inspiring words from our friends who have dedicated their lives to this issue. We’ll see you there!