40 Years of Hilarious Fudge-Ups

August 24, 2018

Ben & Jerry's Scoop Shop

Pobody’s nerfect, right?

We sure aren’t, and we know we’ve had our fair share of fudge-ups over the years. (Any bets on how many actual fudge spills we’ve had? We’d guess it’s in the thousands.) Check out some of our most hilarious whoopsies from our 40-year history:

  1. Chunks of Monkey

    Chunks of Monkey

    Wait, it’s Chunky Monkey, right? It sure is. But when we launched Ben & Jerry’s pints in Japan, we hit a snag with translating the flavor name to Japanese, and the pints translated to “Chunks of Monkey”. People were (understandably) alarmed.

  2. Up In Flames

    Up In Flames

    In 1986, we launched the Cowmobile, a modified mobile home that we used to bring ice cream euphoria all over the country. At the tail end of its very first trip, it burned to the ground outside Cleveland, Ohio. Ben said it looked "like the world's largest Baked Alaska." We’ll take your word for it, Ben.

  3. Making Money Is Hard

    Making Money Is Hard

    In the earliest days of the first Scoop Shop, our co-founders were pretty bad at bookkeeping. After their first couple months in business, they decided to close the store for a day and hung a sign on the front door that said, "We're closed today so we can figure out if we're making any money." (As it turns out, they weren't.)

  4. Chicken Noodle Soup, Please

    Chicken Noodle Soup, Please

    Co-founders Ben and Jerry opened their very first Scoop Shop in an abandoned gas station in Burlington, VT in 1978. In the early days, they sold soups, crêpes, and pottery alongside their namesake ice cream. Fans were most excited about the ice cream, though, so everything else was eventually dropped.

  5. Carb Karma Kicks the Bucket

    In 2004, we launched a line of six Carb Karma flavors, each boasting fewer carbs than regular ice cream. It was the height of the low-carb craze, and we thought we were right on trend. But fans were not on board, and the line is now spending eternity in the Flavor Graveyard.

  6. Soggy Popcorn

    Soggy Popcorn

    Back in 2000, we launched Peanuts! Popcorn! which featured caramel ice cream, white fudge-covered caramel popcorn, toffee-coated peanuts & a caramel swirl. But we had to send it to the Flavor Graveyard after only a few short months. The culprit? Soggy popcorn. The white fudge didn’t protect the popcorn properly and it got mushy. Ick.

  7. Black & Tan & Red In The Face

    When we launched the flavor Black & Tan in 2006, we wanted to invoke the beverage popular in pubs in the UK, a mixture of stout and pale ale. Sadly, though, we had forgotten our British history and did not think of the drink’s original namesake: the paramilitary police force of British World War I veterans recruited during the Irish war of independence. Irish ice cream fans reminded us of the unsavory connection, and we apologized.

  8. If At First You Don’t Succeed . . .

    If At First You Don’t Succeed . . .

    The very first pints we offered were Oreo Mint, French Vanilla, Chocolate Fudge, Wild Blueberry, Mocha Walnut, Maple Walnut, Honey Coffee, and Honey Orange. Sadly, none of them have survived the test of time.


Not deterred by our decades of fudge-ups? Think you have an idea for the next big flavor? Suggest it to our Flavor Gurus here!