Neta Gives Voice to Those Who Live on Texas-Mexico Border


Neta is a new organization that’s having a big impact. Based in the Rio Grande Valley, Neta gives voice to those who live in the Texas-Mexico border region, people whose voices are otherwise so often drowned out in the national “debate” about US immigration policy. 

“Neta” means “the truth”: the absolute truth. Neta lets people of color speak for themselves and tell their own story. It’s one of the fastest-growing independent media platforms led by people of color in the US. 

These days, it seems to us like most of what we hear about immigration comes from politicians looking to use the issue as a wedge to divide us. Remember how President Trump launched his campaign back in 2015 with a speech that trashed Mexico and its people? Things haven’t gotten better since then. The loudest voices on air and online tend to belong to pundits and politicians who know a whole lot more about grabbing headlines than they do about the border region or those who live there. 

That’s where Neta comes in—by creating content that inspires and moves people to change the world.

At Ben & Jerry’s, we think it’s essential in a democracy for everyone to have a voice—especially those who have been silenced for so long. We want to hear from the people of the Rio Grande Valley. We think they should be heard by the entire country. Neta, which has rapidly gained followers and supporters since it launched on January 19, 2017 (the day before Trump’s inauguration), is working to make that happen.