Ben & Jerry’s business model is built around the idea that every decision we make, and every dollar we spend in the course of our day-to-day operations is an opportunity to advance our progressive values.
That’s why we have made the decision to end all paid advertising spending on Twitter.
We’ve watched with great concern the developments at Twitter following Elon Musk’s purchase of the social media platform. Hate speech is up dramatically while content moderation has become all but non-existent. In addition to the changes on the platform that have led to an increase in hate speech, Musk himself has doubled down on dangerous anti-democratic lies and white nationalist hate speech. The platform has become a threatening and even dangerous space for people from so many backgrounds, including people who are Black, Brown, trans, gay, women, people with disabilities, Jewish, Muslim and the list goes on. This is unconscionable in addition to being plain bad business.
That is why we’re proud to join our partners in the business, civil and human rights community in taking a stand against these harmful changes at Twitter. Musk and Twitter’s toxicity and tacit endorsement of hate and violence goes against everything our company stands for. Twitter must act today to end the extremist and violent content on the platform. Until that happens, Ben & Jerry’s will spend no money with Twitter and we call on all businesses and partners to do the same.
For the time being, we will continue to maintain a presence on the platform to connect with our community, but will revisit that presence as needed pending developments in this space.