[Music]
Ben & Jerry's has a strong commitment to linked prosperity.
And the linked prosperity model is demonstrated in the social mission department by what we call Values Led Sourcing.
Values Led Sourcing is looking at where are our ingredients coming from who are the companies that
we're purchasing from and tracing those ingredients all the way back to origin.
Especially our dairy, which is right here in our backyard.
And now we have a program we call Caring Dairy.
And Caring Dairy uses eleven indicators of sustainability.
So the farmers get online and they go through an assessment process.
And they get scored in each of the eleven indicators of sustainable agriculture.
From animal welfare to the health of the soil
And it makes you start thinking about water usage or power.
[Music]
And allows the farmer to really look at their farm through a different lens
and this notion of a continuous improvement model.
So I found this out. I use this on my crops. It was better.
Great. Yeah, it's not a competition.
Well you know we had...
And the farmer, we want to make sure that they have time off to spend with their families,
that they're enjoying the life that they've chosen.
It's how do we take our success and extend that back to a vanilla grower in Uganda,
A dairy farmer right here in our backyard.
And the benefit of our customer who eats our product
and wants to learn more than our stories as we share the stories of our suppliers.
[logo] Vermont's Finest. Ben & Jerry's.