Fairtrade

We source our sweet Fairtrade sugar from a variety of small-scale farmers, including those in the Belize Sugar Farmers’ Association. Belize has become a global role model in sugar production. Up to 85% of the population in some rural parts of the country depends on the sugar industry, which is why investments utilizing social premiums are so important. For example, newly implemented alternative pest-management practices helped save the Association's sugar crop, while drastically reducing the application of harmful pesticides.

All of those delicious chunks of chocolate don't find their way into our pints by accident. We work with cocoa growers in Ivory Coast, which produces about 40% of the world's cocoa (although most of the crop is not fair trade). Social premiums allowed one co-op to build a new medical clinic, hire a nurse, install solar panels, and purchase a water pump. We also source Fairtrade cocoa from producers in Ghana, where they've invested in rural schools and scholarships for children.

Vanilla is an essential ingredient in dozens of our favorite flavors. Though most of the world's vanilla is grown in Madagascar, many farmers there are struggling to make a living. As we've seen around the globe, when farms fail, communities often follow. Fairtrade prices help end this cycle. One of the co-ops we work with in Madagascar put their social premiums to use rehabilitating a health center, repairing a school and building an office. We also work with Fairtrade vanilla farmers in Uganda who have begun to create independent networks that increase their sustainability and maintain their way of life.

The Huatusco Coffee Cooperative in Mexico supplies us with much of our Fairtrade coffee—since 2010, we have sourced more than 300,000 pounds of coffee from them for our flavors. Our social premiums are helping the cooperative's 1,465 farmers, along with their families and communities, in many ways. It has contributed to the construction of a medical center, a library and schools; the development of scholarships and education projects; and the production of 400 tons of compost.

Everybody loves bananas, which is one reason why we sourced more than 50 metric tons of Fairtrade bananas from the El Guabo Cooperative in Ecuador's El Oro province in 2014. Our purchase of all those bananas helped the co-op's 154 farmers complete various crucial projects, like providing scholarships to local children, helping children in need with language and physical therapy, and making healthcare more readily available to farmers, workers, and their families.