The inaugural Waffle Lotta Good activation ran from October 3rd through October 17th, 2023. We donated $1 from every waffle cone purchased in our Scoop Shops to Advancement Project, a national civil rights organization working to progress human rights and build power in local communities. With your help, we raised $100,000 for Advancement Project which will support their work to end systemic racism and ensure a just and equitable future for everyone. Now that’ll do a Waffle Lotta Good!

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Advancement Project Is Working to End Systemic Racism

We’re proud to be partnering with our friends at Advancement Project to make your waffle cone part of the movement for a more equitable and just future for all. In fact, we have been working with them for many years to put our shared values into action across the US and are happy to call them friends of Ben & Jerry’s.

Whether it’s protecting and expanding voting rights, creating a liberatory and supportive education system, or promoting safety and justice in communities, Advancement Project builds bridges between organizers battling injustice on the ground and lawyers and policymakers seeking to eliminate unjust policies at state and national levels. We’re proud to be a part of their important work.