Peanut Butter Half Baked: A New Twist On An Old Favorite

1999 was a banner year for debuts. The world met the Euro, The Sopranos, and Family Guy. Call us biased, but we think those all pale in comparison to our introduction of Half Baked. We just don’t see how currency and television shows can hold a candle to our unique combination of chocolate and vanilla ice creams, fudge brownies, and gobs of chocolate chip cookie dough that set the ice cream world on its head.

Since this year is the flavor’s 15th anniversary, we wanted to do something special. We thought about building a statue or knitting a sweater, but in the end we decided to do what we do best—craft a new flavor creation to release into the wild.

Ladies and gentlemen, boys and girls, ice cream lovers of all ages and flavor proclivities, we are proud to announce Peanut Butter Half Baked!

This new, limited-time flavor is a delightfully euphoric combination of chocolate and peanut butter ice creams with fudge brownies and gobs of peanut butter cookie dough. Can’t you just taste the awesome? Of course you can!

Some of you may be wondering why we’d release this flavor. Why, you’re asking, would we be so bold as to make any tweaks or changes to the first and only flavor to unseat Cherry Garcia from the ice cream throne it’s sat upon for more than a decade.

It’s a great question, but not one we can answer with words. Instead, we’ll issue a challenge—grab yourself a pint of Peanut Butter Half Baked and take a bite. We think you’ll like the things you taste.

BIG NEWS! Introducing our new US limited batch, Peanut Butter Half Baked! Things just got real http://t.co/2GS60nhu6L pic.twitter.com/h6hkbsSP4Q

— Ben & Jerry's (@benandjerrys) December 18, 2014