We have some good news: there’s a new Ben & Jerry’s flavor on the block! Meet Empower Mint, the minty, fudgy, creamy flavor packed with an empowering message about our democracy. Not only does every spoonful empower your taste buds to scream, “Heck yeah!” it also reflects our belief in how empowering it is to be a part of our democratic system.
Featuring peppermint ice cream, fudge brownies, and fudge swirls, Empower Mint is a delightfully euphoric treat – but even more than that, it’s a window into Ben & Jerry’s worldview. You’ll learn a lot about us when you pop open a pint of our newest flavor:
1. We believe your voice matters.
You – yeah, you! – have a viewpoint that matters. And if Empower Mint leaves you with anything, we hope it’s this. Your voice, and the voices of all Americans, are absolutely vital to a functioning democracy – one that serves everyone, not just a few bigwigs at the top.
2. An election should be more “by the people” than “buy the people.”
It’s no secret that a small group of wealthy elites holds an unfair amount of sway over our elections. They bring their big checkbooks to the table and often drown out the voices of everyone else. We say that’s not cool, and want to empower everyone to take action toward a democracy that works for us all.
3. We think our elections need a refresh.
Peppermint is refreshing. It’s cool and crisp and feels like a clean slate. We think our elections need a refresh that puts people first. So with every bite of Empower Mint, feel yourself being empowered to bring your freshly pepperminted voice to the national conversation. Register. Vote. Make your voice heard.
4. We believe in linked prosperity.
You’ll notice that your pint of Empower Mint is made with Fairtrade Certified cocoa, sugar, and vanilla, eggs from cage-free hens, and milk and cream from happy cows. Just as we do our very best to ensure everyone who’s had a hand in making that pint prospers, we think our government should do their very best to ensure every American has the opportunity to prosper.
5. We love fudge.
If there’s anything we love as much as a people-centric democracy, it’s fudge brownies. And the fudge brownies in Empower Mint have an extra layer of euphoria baked right in: they were all baked at Greyston Bakery, a social mission-led enterprise in Yonkers, NY, that employs people who have faced barriers to employment.
6. We know that every last chunk and swirl matters.
As you dig your way through a pint of Empower Mint, we know you’ll be hunting for the fudge brownie chunks and following the fudgy swirls. It happens, we get it. And just like every chunk in that pint matters, every voice in our country matters. Every voice calling for a democracy that puts people first is sweet, sweet music to our ears.
7. We want YOU to be empowered.
Whoever you are, whatever you believe, wherever you stand, you deserve to have a say in the decisions we make as a country. And when politicians enact unfair barriers to voting, they take that power away from you. When wealthy elites pump enough money into elections to basically choose the winners themselves, they take that power away from you.
Take your power back. Raise your voice. Join us in the fight for a democracy that works for everyone and puts people first.