This is What Happens When You Put A Giant Cereal Bowl In The Middle Of Grand Central Station

It Got Pretty Weird

We did something kind of crazy this week (well, crazier than normal). In celebration of our 3 brand new — and cereal-ously exciting! — cereal milk ice cream flavors, we put a giant cereal bowl ball pit in the middle of Grand Central Station in New York City. We know what you're thinking: "First you dedicate a whole day of each year to giving away free ice cream, and now this?! What sweet, sweet madness!"

And it truely was madness. New Yorkers poured into Grand Central Station on their morning commute only to find this unexpected Cereal Splashback wonderland:

Remembering Saturday mornings filled with cartoons, footie pajamas, and a big bowl of their favorite cereal, folks were eager to feel like kids again, jumping into the giant cereal bowl ball pit with reckless abandon:

And we mean everyone. Even fancy-pants guys in suits:

But the real fun happened at at the sampling table. New Yorkers streamed in to taste Frozen Flakes, Cocoa Loco, and Froot Loot cereal milk ice creams, three new concocitons available at Ben & Jerry's Scoop Shops:

Everyone had a great time . . .

And even lined up to jump in the cereal bowl a second time!

This time they made sure to get some rad photos to impress their social media followers:

And then, back for more ice cream. Because ice cream, duh.

Want to try these three cereal-ously euphoric flavors out for yourself? They're available now at a Scoop Shop near you!