Ben & Jerry’s Flavor Fanatic Experience

Hallway before Flavor Lab

Looking for a way to take your love for Ben & Jerry's to the next level? We have just the thing! For the biggest fans, we offer the Flavor Fanatic Experience, an up close look at flavor creation, ice cream making, and the magical world of Ben & Jerry's at our factory in Waterbury, VT.

Making a batch of Ben & Jerry's Ice cream in they tie died shirts

Here's a glimpse: Visit us at our factory in Waterbury, VT and check in at the ticket desk. From there we'll take you on your own tour of the manufacturing facility (just you and your party), where you’ll learn a bit about our company history and we’ll explain our manufacturing process.

At the end of the tour, we'll drop you off at the Flavor Lab, where where you’ll assist in the ice cream making process from start to finish. Slip on a tye-dyed lab coat (that you get to keep!) and mix, pour, stir, measure, and taste your way through the ice cream making process with an expert Flavor Guru as your guide. At the end, we'll give you a flash drive with photos of your whole Flavor Lab experience so you can show off to all your social media followers. Finally, enjoy a waffle cone with the flavor of your choice from our on-site Scoop Shop. Making ice cream is hard work, after all.

Stirring up a batch of Ben & Jerry's Ice cream in tie died shirts

Ready to dig in? Here's the full rundown of what's included in the Flavor Fanatic Experience:

A one-on-one factory tour, just your party and the guide
A 45-minute session in the Flavor Lab with a Flavor Guru (includes tasting but not taking)
A flash drive loaded with photos taken by our staff highlighting your time in the Flavor Lab
A tie-dyed lab coat
A waffle cone with the flavor of your choice from our on-site Scoop Shop
25% off gift shop purchases
One free Ben & Jerry's pint coupon to redeem once you get home
Total time: About 2 hours

Packaging of their flavor they made

Think you know the perfect Ben & Jerry’s super fan who would go wild for this experience? (It’s okay if it’s you, we get it.) Here’s how you can book yours today:

Give us a call at (802) 882-2040 or drop us an email to inquire or book your Flavor Fanatic Experience
Flavor Fanatic Experiences are scheduled Tuesday through Saturday at 10:00 am and 2:00 pm
Designed for age **10+ with maximum of 3 people at one time. **Age 10-16 requires an adult participant.
$225 per participant
*participants select 1 of the below nonprofits to award a portion of their FFE proceeds.
The Children’s Literacy Foundation (CLiF)
Clarina Howard Nichol’s Center
Outright Vermont
Learn more about visiting our Waterbury factory here