The Story Under the Lid
Flavor Guru For A Day
In 2001, New York Times reporter Abby Ellin visited Ben & Jerry’s HQ in Burlington, VT for a ‘familiarization tour’ with several other journalists. One special item on the agenda was a meeting with the Flavor Gurus in our R&D lab for some hands-on flavor development. Each reporter worked with a Guru to invent their very own flavor. And although the recipe for Abby’s flavor was never committed to memory, her unforgettable flavor name certainly stuck: Karamel Sutra®!
With Abby’s permission, Karamel Sutra® joined our special collection of 2002 Core Concoction™ flavors. With its velvety core of soft caramel encircled by chocolate & caramel ice creams with fudge chips, this stuff was made for pint-tunnelers everywhere. So whether you dig straight down the core or mix a bit of everything in each bite, tip your spoon to Abby and our Flavor Gurus as you savor this sultry blend.